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  1. #1
    Online-casinos.co.uk is offline Private Member
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    Default Tracking visitors after they've gone to casino site

    Anyone know if there are any affiliate programs or any software in the pipeline that allows you to track visitors after they've gone to a casino site? Would be great to be able to see which visitors are actually depositing and which ones just browsing...

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    Progger is offline Public Member
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    Quote Originally Posted by Online-casinos.co.uk View Post
    Anyone know if there are any affiliate programs or any software in the pipeline that allows you to track visitors after they've gone to a casino site? Would be great to be able to see which visitors are actually depositing and which ones just browsing...
    Privacy, did u hear this before?

    Some backends display every spin/win/lose...

  3. #3
    Online-casinos.co.uk is offline Private Member
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    Yeah that's cool but you still don't know the precise origin of the player, like where he came from before going through your site - that's lost once he's gone to the casino.

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    Progger's Avatar
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    Quote Originally Posted by Online-casinos.co.uk View Post
    Yeah that's cool but you still don't know the precise origin of the player, like where he came from before going through your site - that's lost once he's gone to the casino.
    Every analytics tool can show this... google -> keyword -> movement on your page -> Exit to casino...

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    Online-casinos.co.uk is offline Private Member
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    Quote Originally Posted by Progger View Post
    Every analytics tool can show this... google -> keyword -> movement on your page -> Exit to casino...
    Sure yes, but after they've gone to the casino you can't see which ones are converting and which ones are just browsing - would be great if the casinos let you put some tracking code on their site so you can see behaviour AFTER they've left your site.

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    Quote Originally Posted by Online-casinos.co.uk View Post
    Sure yes, but after they've gone to the casino you can't see which ones are converting and which ones are just browsing - would be great if the casinos let you put some tracking code on their site so you can see behaviour AFTER they've left your site.
    Ah now I understand what u mean....
    What is with the tracking pixel?

    BTW I don't really know what this pixel do,I can be totally wrong at this point.

    But some brands offer this sort of tracking

  7. #7
    Online-casinos.co.uk is offline Private Member
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    Quote Originally Posted by Progger View Post
    Ah now I understand what u mean....
    What is with the tracking pixel?

    BTW I don't really know what this pixel do,I can be totally wrong at this point.

    But some brands offer this sort of tracking
    Not sure - which brands offer this so I can check?

  8. #8
    LukeC is offline Non-sponsor Affiliate Program
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    You can find out which users converted (i.e. where they came from), but you won't be able to find out anything about the user journeys that your referred customers undertake on the operator's website. You can pass whatever variable you want through the SubID functionality (called SubID on Netrefer, ACID on Income Access, Payload on MyAffiliates). For example if you are running PPC you could pass through the keyword and for each of your depositors you can then find out which keyword they joined through. Most affiliates will use their own affiliate network platform or an optimisation platform to do this though, so the operator just gets a worthless character string, rather than getting any keyword information.
    Head of Affiliates at Digital Fuel

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  10. #9
    Online-casinos.co.uk is offline Private Member
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    Thanks Luke, do you have an example of such an optimisation platform?

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    LukeC is offline Non-sponsor Affiliate Program
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    I don't have a particular recommendation, but as a starting point you can do that kind of thing with HasOffers or Improvely. I am sure there are others (that are probably better).
    Head of Affiliates at Digital Fuel

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    There are a couple ways to integrate this type of view.

    Most programs offer you the ability to pass through a custom parameter in your affiliate link. You can link this paramter to your original website traffic and you should be able to build a funnel using the affiliate program data along with your website tracking data to see which pages, traffic sources and banners are converting across your site.

    There isn't really a one stop solution for this kind of thing as it is dependant on your internal traffic tracking system. There are also some issues around GDPR compliance that you should take into account.

    If you need some help around how to implement it technically, just pm me and I can offer you some guidance based on your current system. I am unable to provide advice on the GDPR side though as we are still busy with our compliance project.
    Last edited by Randall; 22 April 2018 at 7:32 am.

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    Online-casinos.co.uk is offline Private Member
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    Thanks Randall, I'm looking into the Netrefer backend at the moment and noticed the 'pixel tracking' and 'dynamic variables' options in the media section - this looks like what we're after but there's no explanation of how to implement them ! I've emailed one of our affiliate managers for advice but any input would be much appreciated

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    promotiontailor is offline Public Member
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    we track our visitors and users after they moved to the brands.
    at our website we can see every visitor events on the brand: lead, deposit, FTD, deposit amount, etc.. we can also see it a user signed up to few brands.

    to do that you'll need to make a huge changes in your website (we dont use wordperss so i can't help you with that) here is an example of report from our eco-system.
    Name:  Screenshot_2.jpg
Views: 616
Size:  10.8 KB

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  18. #14
    promotiontailor is offline Public Member
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    btw...
    Since we are still on beta version we only work with few affiliates, once we stable all the systems it will be open for all affiliates.
    we are not an affiliate network! though we provide almost all the functionality of network
    Routy.app
    Manage your iGaming affiliate account and traffic.
    Track page and click level pageview, click and conversion

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  20. #15
    Randall is offline New Member
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    @promotiontailor, the program stats look nice. We spent a lot of time developing a similar system inhouse. Creating a framework that combines webstats with program stats is very tricky with the various affiliate systems out there.

    Another company that has done a good job integrating at the program and traffic level (not so much on site) is intellitics. Integration with them does require a full stack developer though.

    @Online-casinos did you guys come right with the tracking?



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  22. #16
    Online-casinos.co.uk is offline Private Member
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    Not yet Randall, got some subID tracking going with one affiliate program but each one is different and it still doesn't provide enough information and means creating several identical pages to keep track of which ad groups are sending the most customers.

    I guess what's needed is a way to assign unique subIDs to each visitor on the site in real-time, so when they click on a link it automatically generates the subID and links it to the data from the ppc network, is that what your program does promotiontailor? Will be very interested to join your program once it's up and running.
    Last edited by Online-casinos.co.uk; 2 May 2018 at 5:00 am.

  23. #17
    promotiontailor is offline Public Member
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    Online-casinos.co.uk

    exactly, but that's the easy part. anyone can send a random subID (GUID), but some program restrict it to be 10/12/15 max length. so you need something that fit all, such as global counter.
    you should also log all clicks, pull statistics from website, convert to readable source and so on...

    we are the biggest client of this system so we know (or think we know) what the affiliate needs.
    we actually thinking of making it free of charge for a small-medium affiliate website.
    Routy.app
    Manage your iGaming affiliate account and traffic.
    Track page and click level pageview, click and conversion

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  25. #18
    Online-casinos.co.uk is offline Private Member
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    Sounds very promising - hope you'll keep us in mind!

  26. #19
    promotiontailor is offline Public Member
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    I will

    we'll need some beta testers if you are interested PM your email and i'll send you an email once the system is stable. you obviously don't have to send all the traffic through us on first days
    Routy.app
    Manage your iGaming affiliate account and traffic.
    Track page and click level pageview, click and conversion

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  28. #20
    promotiontailor is offline Public Member
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    Hi,

    We're looking for two more affiliates (beta testers) to enjoy our tracking and reporting system.

    attached are few screenshots from a demo account.

    Dashboard: https://prnt.sc/jnmi46
    Affiliate Accounts: https://prnt.sc/jnm9q9
    Account Dashboard: http://prntscr.com/jnmkpn
    Casino Info: https://prnt.sc/jnmde0
    Filter Casinos based on market: https://prnt.sc/jnmdzk
    Affiliate Clicks Report: https://prnt.sc/jnmev3
    One Report for all programs: https://prnt.sc/jnmhe6



    Since we are still at beta version and GDPR is already here, we need to manually approve any affiliate.

    PM if you're interested.
    Routy.app
    Manage your iGaming affiliate account and traffic.
    Track page and click level pageview, click and conversion

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