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  1. #21
    casinoglen's Avatar
    casinoglen is offline GPWA Caretaker Emeritus
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    Tradal is a former member. They decided to quit.

  2. #22
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    This for me reaffirms my belief that dealing with media buyers is not only not necessary but also risky. If your site is good and converts players you should be able to deal directly with the casino or poker portal. I have a very good relationship with the affiliate managers of the casinos and poker portals I promote and I wouldn't like a middleman such as tradal in between.

    What gets me is that, I get on average several enquiries a week from casinos/poker portals/media buyers seeing if I want to work with them. Well hello I am a reviewer. If I come across a casino that I believe is good I will contact them and will want to represent them.

    It takes a quite a bit of time studying a casino to see if they are deemed worthy for inclusion, not only do you have to check their background, you have to play there as well. Utilise their customer service, check the speed of the withdrawals. All the areas that my visitors to my sites would ask.

  3. #23
    ShellyW is offline Public Member
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    I've been going over this discussion, and as an 888.com rep, I just wanted to clear the air a bit.
    First of all, Tradal are 888.com's super-affiliates, and they have been for years now.
    Basically, Casino-on-Net can be promoted through both our affiliate programs, but as was mentioned, you can only promote Pacific Poker directly with 888.com, so this way you get both strong brands on your sites.
    As for the player value case - it seems that MuffMoney was offering some kind of bonus to his users. Our experience has shown that this may be cause low player value, as you have many users signing up just to receive the extra bonus, but they do not stick around to play - no matter what our retention department does to try and keep them playing.
    888.com's T&C's clearly state that any special promotion that an affiliate wants to run, needs to be checked out with us first so we can discuss the measures needed to ensure both sides see the maximum player value possible.
    All this of course becomes very tricky when the affiliate has a CPA deal, and the proper measures were not taken to secure player value, as he is not actually sharing the risk with us.
    I hope this makes things clearer as to the trail of thought of an affiliate program manager.
    MuffMoney - I'm glad you are getting your money, and that this was resolved to the best interests of both sides.
    Regards
    Shelly, 888.com

  4. #24
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    Thanks for the clarification... I knew there was more to this story!
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  5. #25
    sharpgambler is offline Private Member
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    It's not the first time I heard problems with the CPA deal at 888.com

    Although other times people reported problems, they have first been invited to change to revenue share and were paid past commissions.

  6. #26
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    Default Re: Tradal deception - $8200 commission wiped out :(

    Quote Originally Posted by muffmoney
    I funded a massive ad campaign last month costing thousands on the strength of a CPA deal I was offered by Tradal - $200 CPA for 888.com. I featured it in my main pop-up and had it first in my recommended casinos list and managed 41 sales for the month.
    Quote Originally Posted by ShellyW
    888.com's T&C's clearly state that any special promotion that an affiliate wants to run, needs to be checked out with us first so we can discuss the measures needed to ensure both sides see the maximum player value possible.
    I find this less then satisfactory. One should as an affiliate be able to trust your (888.com's) own superaffiliate (Tradal) when they approach webmasters with these kind of offers. If anyone needs to check out the deal with 888.com first, then it should clearly be Tradal, NOT the affiliate!
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  7. #27
    ShellyW is offline Public Member
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    The deal the affiliate had with Tradal was standard - that was not the problem. The affiliate was offering an unusual deal to his users - and that is what needs to be cleared with the affiliate program first. I belive all affiliate programs should install this policy, since if the affiliate is offering special terms to his users - the affiliate program needs to know what they are.
    in MuffMoney's case he was offering an incentive to his users, and we have seen this many times - incentives hurt player's value. Notifying the affiliate program of this special incentive ahead of time, will help determine if the campaign is even worth while.
    I hope this makes things clearer.
    Thanks
    shelly

  8. #28
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    yup, then I have misunderstod a little along the way
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  9. #29
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    I think this is a discussion that can be put to rest now.
    Regards,
    J

  10. #30
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    Dude,

    Unfortunately, this is a situation that comes up all too often. I was offered a similar CPA deal, and you saw what chaos resulted.

    So, although the subject may not be a pleasant one, it can't, and shouldn't, be swept under the rug. Or forgotten.

    It should be a lesson to all, both affiliate and program managers as well.
    Amateur
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    "...the universe has no edge and no center..."
    "If you can't be a good example, you'll just have to be a horrible warning" - Jennifer Crusie
    "Common Sense is not so common." - Voltaire
    TheAPage.com

  11. #31
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    Well, it depends on the incentive the affiliate is offering. For example, payback schemes hurt all other affiliats by stealing a potential player.

    You know you are going to get $200 CPA on anyone who deposits $100. So, run a promotion on your website that anyone who signs up and deposits $100 will be paid $100 plus keep their winnings at the casino.

    The affiliate gets $200, gives $100 to the player and keeps the $100 for themselves.

    The player deposits $100 and even if they lose it all, get $100 from the webmaster - break even.

    The casinos / affiliate programs have a right to know what special deals (outside of promotions run by the casinos) a player is going to offer before it is done.

    But at the same time - if the affiliate is told they will not receive commission because of a scammy offer, there is no reason for that to be changed just because the affiliate went public with the problem. I'm not saying this particular case was such a case, but there are legit grounds for this action.

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