View Poll Results: Which type of bonus most effectively converts players on your websites?

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  • Match bonuses work best.

    11 55.00%
  • No deposit bonuses work best.

    2 10.00%
  • They both work about the same.

    2 10.00%
  • Don't Know.

    5 25.00%
Results 1 to 8 of 8
  1. #1
    MichaelCorfman's Avatar
    MichaelCorfman is offline GPWA Executive Director
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    Question Which type of bonus most effectively converts players on your websites?

    Two of the most common types of bonuses are match bonuses and no deposit bonuses. Which type of bonus works best on your site in terms of converting the players that visit your site to real-money players on which you earn revenue over the long term?

    Please also jump in with a post and share your thoughts about why you think one is better than the other.

    I'd like to thank Laura Bent of Betfair for asking this question in the post www.gpwa.org/forum/no-deposit-bonus-match-bonus-question-187354.html. I thought it was an interesting question, which is why I've used it as the question of the week this week.

    Michael
    GPWA Executive Director, Casino City CEO, Friend to the Village Idiot
    Resources for Affiliates: iGamingDirectory.com, iGamingAffiliatePrograms.com, GamingMeets.com

  2. #2
    thepokerkeep's Avatar
    thepokerkeep is offline Private Member
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    Default

    I have limited experience with "no deposit" bonuses but I would say that "match" bonuses are much better for converting players.

    My experience shows that "no deposit bonuses" are much like freerolls - very few players actually follow up with a deposit.
    Terry - The Pokerkeep
    President / CEO - Gambling Affiliates Union

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    Email: admin @ thepokerkeep.com



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  4. #3
    laura@cricketontv's Avatar
    laura@cricketontv is offline Public Member
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    I will be really interested to see the results of this poll I am particularly interested to see what converts best for sportsbook programs

  5. #4
    BiggDawgg's Avatar
    BiggDawgg is offline Public Member
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    On the poker forums I have run I have to agree with Terry ... match bonuses work the best ... no deposit bonuses for poker work well to get alot of sign-ups but not many turn into depositing players .. atleast they never did for me.

    I have never really gotten into the casino's very much so can't really give an opinion on them for that.

  6. #5
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    Default

    Hi All,

    Although I picked match bonuses, it's an area of being an affiliate that probably is one of the hardest to find a good balance.

    50% of my sites market to new online casino players so they are less likely to deposit. Hence I run your typical 1 hour free play time deals.

    On all my sites I have a mixture of free no deposit bonuses and deposit bonus deals. I've found these work well by offer two distinct deals.

    However in saying that, one of my biggest players (averages 6 figure drops per month) came in via a 1 hour free play deal.
    That whale's been with me over 15 months.

    Again I say that if your not matching (no pun intended) your bonus deals to your site content and to your traffic niche, your losing money.



    Cheers



    Dave

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  8. #6
    buddy is offline Public Member
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    Default Match for sure

    I have done both and I have to admit as an affiliate I made the money quickly from no-deposit bonuses (due to high volume cpa) But not long term money is in match deposit - seems like the crazier the amount or weird % back works the best.

    I will not do no deposit again on my sites just does not work out in the end.

  9. #7
    casinogod's Avatar
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    This really depends on a couple of things.

    1. The type of traffic you are getting to your site.
    2. The types of players.

    Those two things are very closely linked. Generally speaking I find a match bonus will work well, but if the site is a free traffic site then a no deposit bonus will help to hook in the players.

    I tend to prefer a combination offer that is best of both worlds, most Rival casinos offer this as standard. This way the player can try the games and have the genuine thrill of a chance to really win without depositing any of their own money and when the no deposit bonus runs out they can take advantage of the match bonus offer so they get mroe bang for their buck on thier first deposit.

    Thats my 2 cents worth.

  10. #8
    nitro is offline Restricted Account
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    The interesting question here is how many of the vast vast majority of people who take the no deposit bonus and run would start to deposit if the no deposit bonuses disappeared from the scene completely. Since as of now the no deposits can be found everywhere there isn't much of an incentive for many people to make a deposit but rather constantly keeping to look for them. I believe the no deposits may work in the small picture to some degree but in the big one they're probably way more counterproductive than many people would suspect.

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