It's OK to advertise online gambling on TV and radio in the U.K. again as long as you follow these guidelines:
http://www.telegraph.co.uk/news/main...gambling13.xml...gambling adverts must not link the activity to seduction, sexual success or enhanced attractiveness.
Advertisers are also precluded from suggesting the activity is a rite of passage.
Finally, they must not show gambling which is irresponsible or could lead to “financial, social or emotional harm”.