The Local Government Association, comprised of local councils in the U.K., has remarked that betting-related ads require "greater restrictions" in order to prevent young people from developing gambling problems.

In a statement on its website, the LGA cited research that said almost one in nine children aged 11-15 are “following” gambling companies on social media, adding that the second highest rates of problem gambling lie in the 16-24 age category.

The LGA also highlighted figures from Ofcom, the UK broadcast regulator, which show that gambling advertising soared by 5,000% between 2007 – when betting firms were first allowed to advertise on television – and 2012.
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