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    Default UK firm Super Group entering US sports betting and online casino market

    Super Group, a British company that owns a sports betting and an online casino company, announced its intention to enter the U.S. market on Sunday, saying it will join forces with Sports Entertainment Acquisition Corp. in a deal expected to close in the second half of this year and would take the company public in U.S. stock markets.

    From the Associated Press:

    Super Group is not currently licensed in the U.S., but aims to remedy that through a deal it has reached to acquire Digital Gaming Corporation. If approved by regulators, that deal would give it access to as many as 10 U.S. states, including Pennsylvania, New Jersey, Colorado, Indiana and Iowa.

    The proposed merger with Delaware-based Sports Entertainment Acquisition is the latest example of how alluring the U.S. market has become to sports betting and gambling companies from other nations. Established European gambling companies like William Hill, Entain, Flutter and others have all staked claims to the fast-growing American market.

    “We have established our group as a truly global, scaled and profitable digital gaming business, delivering on our vision to bring first-class entertainment to the worldwide betting and gaming community,” Neal Menashe, SuperGroup's CEO, said in a statement. “This listing will position us strongly to capitalize on the significant global growth opportunities ahead ‒ including in the U.S. market.”

    Eric Grubman, a former executive vice president of the NFL, will become chairman of Super Group. John Collins, who held executive roles with the NFL and NHL, and was president of the Cleveland Browns, will serve on the company's board of directors. Both men are part of Sports Entertainment Acquisition's management team.

    Based in Guernsey, England, Super Group is the parent company of Betway, an online sports betting brand, and Spin, an online casino company. The company is licensed in 23 countries in Europe, the Americas and Africa. It took in more than $42 billion in wagers in the 12 months leading up to March 2021, and has over 2.5 million active customers.
    Read more here: https://finance.yahoo.com/finance/ne...155627414.html

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