“We want operators to pay attention to the lessons set out in this report. We want them to focus on ways to make gambling fairer and safer for consumers in Great Britain.
“We also want gambling businesses to collaborate and to invest the same amount of resources into data, technology and research into building better protections for consumers, as they do to creating new products, or advertising and marketing campaigns.
“This is a call to action to the leaders of operators to set the tone from the top, to lead a culture of compliance that puts doing the right thing for your customers first, and to strive to continuously raise standards for consumers.”