Results 1 to 3 of 3
  1. #1
    The Buzz's Avatar
    The Buzz is offline GPWA Gossip Hound
    Join Date
    February 2007
    Location
    Newton, MA
    Posts
    3,508
    Thanks
    267
    Thanked 1,430 Times in 867 Posts

    Default UK online gambling marketing spending is on the rise

    Nearly half of the 1.56 billion that was spent on marketing by gambling companies in Great Britain last year was invested online, with television advertising accounting for just 15% of the total, according to a report published by strategic consultancy Regulus Partners.

    The amount spent on affiliate marketing climbed from 282 million to 301 million while overall marketing expenditure increased by 56% since 2014.

    Other findings from the report include:


    • Direct online marketing in 2017, including banner ads and paid search, amounted to 747 million, almost double what was spent in 2014.
    • Social media spend jumped from 42 million in 2014 to 149 million in 2017
    • Offline advertising (print newspaper ads and billboards) fell 9% from 94 million in 2014 to 70 million in 2017
    • Between 2014 and 2017, spending on lottery advertising dropped, falling 3 million to 88 million.


    Here is a link to the report summary: https://about.gambleaware.org/media/...phic-final.pdf

  2. The Following User Says Thank You to The Buzz For This Useful Post:

    Nick_IA (28 November 2018)

  3. #2
    JoeHarris is offline Banned
    Join Date
    May 2018
    Location
    I move around
    Posts
    113
    Thanks
    55
    Thanked 62 Times in 47 Posts

    Default

    Great news article! Interesting numbers

  4. The Following User Says Thank You to JoeHarris For This Useful Post:

    Nick_IA (28 November 2018)

  5. #3
    Peter10 is offline New Member
    Join Date
    November 2018
    Posts
    1
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default

    Well, those number stay too low if you compare them with their earnings !!
    Last edited by Peter10; 29 November 2018 at 7:13 pm.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •