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  1. #1
    chaumi is offline Private Member
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    Default US gambling affiliation

    This might be a daft question, and it probably is, but........

    So we know that if you have any engagement with unregulated operators you can't engage in the regulated market.

    If you had a globally targeted site (that obviously covers non-US regulated operators in places) and built a US focused subdomain on it (which is essentially a new/separate site)...then only used that US-focused subdomain to cover regulated US operators...is that a potentially viable option that would help keep you within the 'rules'?

  2. #2
    baldidiot is offline Private Member
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    One big brand we spoke to about this said that you couldn't promote an unlicensed brand that accepted US players at all, so I'd say that wouldn't work.

    If it were allowed you'd probably also need to geotarget so that US visitors to the main site never saw the offshore brands rather than just have a different subdomain.
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  3. #3
    chaumi is offline Private Member
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    Quote Originally Posted by baldidiot View Post
    If it were allowed you'd probably also need to geotarget so that US visitors to the main site never saw the offshore brands rather than just have a different subdomain.
    Yeah I guess my thoughts were that if you were carefully geotargeting everything, including the us. subdomain, this might be enough segregation to keep within the lines.

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    nwalker is offline Private Member
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    Quote Originally Posted by chaumi View Post
    Yeah I guess my thoughts were that if you were carefully geotargeting everything, including the us. subdomain, this might be enough segregation to keep within the lines.
    Not quite in the US, but I'm experiencing something similar with Ontario. The problem is the Operators are all saying something different - it's in all in how they are interpreting the rules. One Operator says regardless of whether I'm geo targetting if I have any unlicensed operator on my site then i can't work with them. Another is happy as long as I'm not showing unlicensed operators when someone from Ontario visits and visa versa.

    With the US, I'm clean, so adding regulated operators is easier, however, even that is going to become more problematic if I have pages that rank in multiple regulated states, as each state has its own rules. It's not practical to have a page for each state, as that is not how my traffic arrives at my site.

    If you go for a separate site for regulated US states - think about the keywords you're going to go after as that might help you structure the site, and also what geo targetting you may need to do in the future for each state, without it damaging the content you have created. Of course, if you go for state-specific content and keywords you should be ok - but that could limit your reach.
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    I would just keep them seperate anyhow to avoid future problems,, things change all the time


  7. #6
    MMM
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    Quote Originally Posted by chaumi View Post
    This might be a daft question, and it probably is, but........

    So we know that if you have any engagement with unregulated operators you can't engage in the regulated market.

    If you had a globally targeted site (that obviously covers non-US regulated operators in places) and built a US focused subdomain on it (which is essentially a new/separate site)...then only used that US-focused subdomain to cover regulated US operators...is that a potentially viable option that would help keep you within the 'rules'?
    @MGM can answer you probably, but from my understanding the answer is a clear no.

    It's even further than that and you cannot promote offshore brands at all, on subdomain or other sites that you own.
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  9. #7
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    Trying to do both is a disaster waiting to happen. Roll with a separate site in somebody elses name (and different city/state) to stay under the radar.

    Lemme know if you're looking for a separate site. We're looking to scale down on properties.

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    econfox is offline Private Member
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    Well, things may change.

    Draftkings didn't want to work with me unless I stopped all offshore affiliations. Not just on the same site but all including residuals.
    Look at their stock over the last year. Draftkings is not alone. There are several bookmakers who are negative now so they may be losing that arrogant attitude soon.

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  11. #9
    MMM
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    the stock going down won't change their legal requirements as that is defined by the state.

    But expect some minimum quotas and fees coming soon
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  12. #10
    BestOdds is offline New Member
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    Unfortunately, you can't have any websites or subdomains which promote unlicensed alongside licensed or your accounts at the licensed will be closed down. The brands are super hot on it.

    I knew of an affiliate who had been found out to have a "secret" unlicensed US facing site and he was starting to get his accounts closed by the operators.

    The same is happening in ON. Having deals at most the regulated brands, they send strict requirements that no other operator can be featured alongside them unless they are on the list provided by igamingontario. We have brands with deals in place who are in the licencing process but are not allowed to go live on our site until completely and fully licenced.

    I hope this helps!

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