Dear GPWA members,

Summer is here!

...Well at least that’s what they say on the news.
Hopefully things will catch up in August: we Londoners could do with a tan (a real, healthy suntan that is, not the “£25 a session / Star Trek bed /glow orange in the dark” version).

Not to worry though; plenty of news to keep you busy in August: Elvis is back for a Little More Action™, Bingo deep-linking enabled, The Virgin Poker Festival London edition coming soon, affiliate competition winners announced, a Bingo site redesign plus conferences, exhibitions and expos.




Congratulations to Casinotabs, Thelodger and Gamer who respectively win the Casino, Poker and Bingo best improved affiliate Competition Prize for June 08. Kudos to you!

Every month, the affiliate who shows the best improvement in active cash player registrations from one month to the next will receive £100 (Casino) or £50 (Poker and Bingo) worth of Virgin vouchers (or an extra £100 added to their monthly affiliate commission, if preferred).

Check out our 2008 Hall of Fame:


We are very delighted to announce the release of our affiliate deep-linking functionalities to Virgin Bingo. Want to know more? Scroll down to the Virgin Bingo section for full details.


Virgin Games will be exhibiting at CAP Euro Barcelona and the A4U Expo London, and roaming the alleys of EIG Barcelona again this year.

CAP Euro Barcelona 08 is an exciting, interactive four day event taking place on September 25th – 28th and is free of charge for all affiliates. Set in Europe’s most cosmopolitan city, our Catalan host guarantees all the sun, sangria, and cultured refinery you could wish for. More details on the event here:

EIG Barcelona 08 will take place between the 23rd and 25th September (just before CAP Euro Barcelona), and is adding this year an Affiliate Zone to its world-renowned conference and exhibition experience.
Now established as the premier global i-gaming networking and learning experience, EIG already draws in over 1300 senior-level gambling executives from around the world. More details here:

The A4U Expo London 2008 will take place on the 14th and 15th of October at the London Excel conference center, and will feature speakers from across the globe, over 1000 international delegates, and interactive Q&A sessions and panels. More details here:

Do not hesitate to contact us if you want to set up a meeting at one of these events. Alternatively, you can walk up to our stand once there; we’ll welcome you with a smile and a freebie!




The King is back at Virgin Casino, and he means business.

ELVIS® - A Little More Action™ showcases the excitement of Elvis and his music across 50 paylines and 5 reels with stacked wilds and the super-rich, retriggering Action Free Spins Bonus™.

This multi-denomination and multi-currency extravaganza will have everyone shouting “Encore!” as the stacks of wild symbols line up to trigger huge multi-line wins. Retrigger the bonus for up to 255 action-packed free spins!

Game specifications

• 4x5 multi-line/multi-coin slot game
• 50-paylines
• 5 credits per line
• 250-credit maximum bet
• Stacked wild symbols

Action Free Spins Bonus™

• Three or more bonus symbols anywhere on the middle three reels trigger the Action Free Spins Bonus
• Player is awarded 5 free spins
• Bonus reels are richer, containing more stacked wilds and bonus symbols than the standard reels
• During the bonus, three bonus symbols scattered anywhere on the middle three reels retrigger the Action Free Spins Bonus, awarding an additional 5 free spins
• Maximum of 255 free spins can be awarded
• Initiating bet for all free spins is exactly the same as the bet placed when the bonus is triggered

Top Award

• Players can win a maximum of 250,000 currency units for a single bet. This maximum applies to a single spin of the base game as well as the cumulative total of all wins in the base game and the Action Free Spins Bonus.

Coin denominations

GBP: 1p / 2p / 5p / 10p / 20p / 50p / £1 / £2 / £5
Euro: 1c / 2c / 5c / 10c / 20c / 50c / €1 / €2 / €5
USD: 1¢ / 5¢ / 10¢ / 25¢ / 50¢ / $1 / $2 / $5

Affiliate banners advertising the game will be made available shortly. Look out for updates on our home and news pages.




The new bingo site will look fab and most importantly it will be easier than ever for your players to find their favourite game straight away: This month, we are adding a new tab for each type of game on the top of the homepage. Each type of game will have its own page i.e. bingo games page, table games page, slots games page etc…

Furthermore, these pages will be available for deep-linking, which means you will be able to redirect your visitors from the new set of game banners (coming soon) directly to the corresponding game page. More on this below.

You will be notified as soon as the new game banners go live, but the new Bingo site game pages will be ready before the month is over. Watch out for new deep-link destinations in our marketing tools section!


We are very pleased to announce that we have now added affiliate deep-linking functionalities to our Virgin Bingo tracking.

You now have the same options as for Virgin Casino: you can select which page on our Virgin Bingo website you want your banners to point to. All you need to do is select the destination page in the target drop down menu when picking up your banner code.

Here are the pages we have already made available for deep-links:

Bingo Home Page:
Promotions page:
Loyalty page:
Community page:
VIPs page:
Timetable page:
Refer-a-friend page:
Winners page:
Contact page:
FAQs page:
Registration page:
Games page:

Try them out for increased signup rates


“About time!” you might say, and we won’t contradict you.

We are happy to inform you that there will soon be a whole new range of Virgin Bingo banners available for you to choose from.

If there’s anything in particular that you want, now is the time!
Drop us an email at and let us know what type of creatives you would like to find in our marketing tools section…We’ll do our best to accommodate your needs. Promised.




The Virgin Poker Festival is coming to London Loose Canon’s Poker Club on the weekend of the 27th to 28th of September 2008. Qualifiers for this Festival are now up and running on Virgin Poker.

The Virgin Poker Festival London will consist of a 2 day deepstack tournament with £5000 in added value and is quickly gaining the reputation as one of the best and most fun poker weekends around!

The weekend will consist of the following:

• €150 two day, deep stack main event,
• £5,000 added to prize pool,
• £1000 of value added bounties,
• Bad beat prize of return flight to Vegas,
• Added value, low stakes side events,
• Wii Bowling, bar promos and heads up challenges

There will be no direct buy-ins. All players must qualify online. The value of one seat is €150.

Festival Weekly (€15 + €1.50):
Every Sunday at 19.30 (BST).
1 seat for every 10 players.

Festival Satellite (€1.65 + €0.15):
Everyday at 20.30 (BST). Win a seat to the Festival Weekly tourney.

Festival Super Rebuy (€7 + €0.70):
Every Thursday at 20.15 (BST).
1 rebuy allowed when a players has under 500 chips + 1 add on after 60 minutes.

Affiliate promo banners are now available in our marketing tools section.


With the high demand for Virgin Poker Festival seats we have decided to add some fun affiliate incentives this August:

• Generate £100 or more in poker commission during the month of August you will be able to host a ‘free seat’ added value tournament for your players on Virgin Poker.

• All affiliates (poker, casino & bingo) that have generated + £100 in affiliate commission in August, will gain entry into our ‘affiliate 100+’ poker freeroll on the Sunday 14th of September 19:00 for your chance to win one of three Virgin Poker Festival seat’s that will be up for grabs.

Come and see what all the fuss is about!


That’s it for our July newsletter. Loads of information to process we know, but we hope you will still find time to grab a bit of sunshine between website updates. Enjoy summer while it lasts!