A Wall Street Journal artricle published this week profiles how the rise of online gambling has "brought convenience and accessibility to players," but for some like Kavita Fischer, it has led to "devastating consequences."
Fischer, a mental-health professional and suburban mother, found herself entangled in a web of debt and addiction after a tantalizing winning streak turned into catastrophic losses, while she continued to receive bonuses and VIP treatment.
A few excerpts:
DraftKings and other gambling companies doled out tens of thousands of dollars in credits that kept Fischer playing long after she wanted to quit.
Casinos have always wooed their high-rollers with special treatment, but online-betting has intensified industry tactics. Companies closely track betting habits 24 hours a day, collecting such data as how much time each customer spends on an app, how much money they gamble, what kind of bets they place and how much they lose.
With a real-time view of a customer’s gambling activity, VIP hosts keep in close touch. They can track when customers last used the app and offer credits and other incentives to persuade their most-valued gamblers—by definition, the biggest losers—to return. Payment options give gamblers immediate access to funds that some can’t cover.Gamblers are assigned VIP hosts based on how much they are wagering. The personal attention pays off. At PointsBet—acquired in 2023 by Fanatics, a sports-merchandise company—VIP sports bettors representing 0.5% of the customer base generated more than 70% of the company’s revenue in 2019 and 2020, according to internal company documents reviewed by The Wall Street Journal.Read the article here: https://www.wsj.com/business/hospita...hare_permalink"Gambling companies tracked the ups and downs of Fischer’s betting behavior and gave bonus credits to keep her playing. VIP customer representatives offered encouragement and gifts."
"Looking back, Fischer said she became a psychiatrist to understand the mysteries of the human brain. Over the course of about 11 months, she became a mystery to herself."


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