Web 2.0 - The Emperor's New Clothes !!!
Web 2.0 (as it stands at the moment) - facebook, blogging, social networking, digg etc etc etc is a a whole pile of 'Emperor's New Clothes' :yikes:.
There, I said it......... I'm a heretic...... :shock:
From a marketing/traffic generating point of view, it's just a load of bollox and of no real use as a marketing tool. It's a waste of time and a stupid fad.
Show me someone who has had REAL (pounds, shillings and pence - or dollars and cents to our cousins :cowboy:) benefit from it........
Discuss.........