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  1. #1
    content is offline Public Member
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    Default What Amount Of Content To Reach A Tipping Point?

    How much content did you publish before you reached a tipping point with organic search?

    Obviously, there are other important factors including but not limited to, quality of content, targeted keywords, website design both regards to visual appeal and navigation, back linking, on page SEO basics, and time, what not and so forth. Also amount of content may be different relevance if your covering events that come and go rather than evergreen focus, though don't want to over complicate. For this thread, I'm just curious in regards to quantity, assuming most people have done a decent job in regards to the other factors(or, maybe you didn't, regardless).

    I realize without enough time, quantity and even quality and other seo practices may not be enough for google to care until enough time passes, but not asking how long it took. Generic blog SEO influencer types will often just throw around a number of posts published to reach x amount of traffic, not asking for that. Like you all the sudden have it made after you publish your xhundreth article. Such projections of x number of visitors from x number of articles also may not be all that accurate in a highly competitive niche like online gambling, especially when the goal of traffic is highly targeted traffic rather than sheer quantity of traffic. A tipping point can be 10 visitors a day rather than 10,000 a month, whatever for you is a meaningful shift up from baseline where monetization can be realized.

    If you want to go further, I'd be curious to hear what amount of content would you consider a threshold for topical SEO significance or even becoming a topical "authority"(pretty subjective as google doesn't go out handing you a "topic officer" badge). I suppose that may depend on how specific of a niche, as a small amount of content for something really specific could be more than there already was on a topic, though I'd be interested in whatever it means to you in regards to a content threshold.

    Though generally, just wondering how much content you published until you personally seemed you made a break through with google, even if just a small number of those articles actually broke out. If there has already been a thread on this exact question, sorry I missed it, searched a variety of variations and didn't see.

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  3. #2
    thedigitalhustler247's Avatar
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    this really varies by niche and a ton of other factors

    but i'll say....you'll need to publish at least ~15 articles before you start noticing some difference or improvement in traffic

    Quote Originally Posted by content View Post
    How much content did you publish before you reached a tipping point with organic search?

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  5. #3
    content is offline Public Member
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    Quote Originally Posted by thedigitalhustler247 View Post
    this really varies by niche and a ton of other factors

    but i'll say....you'll need to publish at least ~15 articles before you start noticing some difference or improvement in traffic
    I appreciate the input.

    15 seems really low. I am sure 15 articles for a unique niche content could do well. Though I figure for a portal site 15 of those articles being reviews is probably a bare min to start just for core content, and with reviews being so competitive maybe not much to gain from early on. I have 539 pages indexed, with a few hundred of those I believe being substantive enough to add value to the site, though certainly not getting me any real traffic yet. Still too early for me, a lot of work to do, will try different things.

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    As said above - it depends.

    If you are chasing a competitive niche or keyword then 1000 articles might not be enough.

    If you're the only person writing about the huge double breasted ... bluetit (ahem - it's probably a bird)
    Then you might get authority status after a couple of articles.

    If your writing was good enough that your articles were ranking in the top 100, or top 1000 articles for a competitive niche then I'd expect to see some traction after 10 or 20. If you are not seeing anything - then I don't see why another 100 such articles are going to change anything.

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    I'm just using Ahrefs now to see how many words the top 10 rankings are for competition.

    The more competitive the keyword phrase it can sometimes go over 3000 words of content.

    It is why we are focused more on industry content to be different and hasn't taken long to rank some stuff.

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    Quote Originally Posted by onlinebetdotcom View Post
    I'm just using Ahrefs now to see how many words the top 10 rankings are for competition.

    The more competitive the keyword phrase it can sometimes go over 3000 words of content.

    It is why we are focused more on industry content to be different and hasn't taken long to rank some stuff.
    Cause and effect really - people think they can outrank their competitors by writing more, no they can't just by writing more. There are other things at play: your domain's history, your link profile, where those links come from, whether your content offers anything unique other people's content doesn't (kinda difficult in a beaten to death niche) etc.

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  12. #7
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    Quote Originally Posted by IWcasino View Post
    Cause and effect really - people think they can outrank their competitors by writing more, no they can't just by writing more. There are other things at play: your domain's history, your link profile, where those links come from, whether your content offers anything unique other people's content doesn't (kinda difficult in a beaten to death niche) etc.
    With the ultra competitive nature of online gambling SEO, with so many high search vol topic beaten to death(and even some not very high vol terms, you can sometimes find ones that aren't even highly searched and got a lot of competition including high domain authority sites), makes me wonder if there is any use to publishing content at all for highly searched terms.
    Possibly contributing to topical SEO? Maybe?
    Which is part on my logic behind asking the original question, which was more about the number of articles on a site rather than the leaghth of each one. Does more content, even content with no chance of high ranking, do something for topical SEO to the point of helping the other articles on a site that are for less competitive terms? Or is it a better use of time to only focus on long tail lower volume terms?

    With a new site, I really don't think I can outrank competitors for highly competitive terms, though I would like to build up some level of topical authority. Even with little results from more months of daily publishing, which I'm going to do either way, I still plan on continuing either way, improving as I go, and hoping within a few years and eventually thousands of articles it will be worth it. Though until I have more experience, trying to figure out a content plan. I figure making a base of content covering a lot terms even highly competitive ones may be decent to start even if many of the individual pages can't rank, though honestly idk.

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    The best way is always to look at your competitors. Do a Google search "site:example.com" for all your competitors and see how many pages they've got on their site. Then you average it out to get a decent idea of the amount of content you need.

    However, content pruning is a thing, so if you look at Search Console and you notice that a lot of the pages that you've published get 0 impressions, then I would try to put those pages/posts as drafts and see if your site goes up in ranking. Google has a crawl budget for each site, so if you have a lot of low value content on your site, Google will not index it.

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    A few dozen high quality and unique articles. Being an ex journo also helped the situation.

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    We are getting close to a thousand articles/reviews and just now starting to get some traction. Things aren't as simple as they used to be.

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    The effectiveness of your SEO strategy largely depends on your website's niche and its specific objectives. As the digital landscape evolves, so must your approach to SEO. If you're noticing positive outcomes in your particular case, it's wise to start experimenting with different thresholds. This process involves gradually adjusting your strategies until you reach a point where further efforts no longer yield significant returns. By doing so, you can better understand the balance between effort and impact, optimizing your SEO practices for maximum efficiency and effectiveness.

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