View Poll Results: What banner sizes do you use on your sites?

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  • 300x250 Medium Rectangle (now 40% of banners)

    2 20.00%
  • 728x 90 Leaderboard (now 25% of banners)

    3 30.00%
  • 160x600 Wide Skyscraper (now 12% of banners)

    1 10.00%
  • 300x600 Half Page (now 5% of banners)

    0 0%
  • 970x250 Billboard (now 1% of banners)

    0 0%
  • 366x280 large Rectangle (now <1% of banners)

    0 0%
  • 468x60 Banner (now <1% of banners)

    4 40.00%
  • 234x60 Half Banner (now <1% of banners)

    1 10.00%
  • 120x600 Skyscraper (now <1% of banners)

    3 30.00%
  • 120x240 Vertical Banner (now <1% of banners)

    2 20.00%
  • 300x1050 Portrait (now <1% of banners)

    0 0%
  • 970x90 Large Leaderboard (now <1% of banners)

    0 0%
  • 250x250 Square (now <1% of banners)

    2 20.00%
  • 125x125 Button (now <1% of banners)

    4 40.00%
  • Some other size (explain in a post)

    2 20.00%
  • I don't use banners

    2 20.00%
Multiple Choice Poll.
Results 1 to 9 of 9
  1. #1
    MichaelCorfman's Avatar
    MichaelCorfman is offline GPWA Executive Director
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    Question What banner sizes do you use on your sites?

    The Internet Advertising Bureau (iab.com) defines standard banner advertisement sizes. And those sizes have definitely evolved over time.

    Currently there are three ad units that are considered most common according to my research:

    Leaderboard (728 by 90 pixels)
    Medium Rectangle (300 by 250 pixels)
    Skyscraper (160 by 600 pixels)

    The older standard banner size (468 by 60 pixels) evidently now represents less than 1% of banners served.

    For this week's poll I ask what banner sizes you currently support on your sites.

    Besides voting in the poll, be sure to share your view of how important banners are on your site, how the sizes you support has changed over time, and whether you think it is time to update the sizes of banners you use on your sites.

    Personally, I'm planning to have us change some of the banner sizes we accept and use. For example, currently we make heavy use of the square banner (250 x 250 pixels) on many of our sites, and today less than 1% of banners served on the web are of that size. Switching those banners to the leaderboard size (300 by 250 pixels) makes a lot of sense to me - that size currently accounts for 40% of banners served. That way we can take better advantage of the larger variety of banners operators and affiliate programs make available in that size.

    Michael
    GPWA Executive Director, Casino City CEO, Friend to the Village Idiot
    Resources for Affiliates: iGamingDirectory.com, iGamingAffiliatePrograms.com, GamingMeets.com

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    universal4 (14 July 2021)

  3. #2
    mickyfu is offline Public Member
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    I stopped using banners some time ago. I'd rather use my space for informational charts. Also in these times, old banners are a great excuse to have your affiliate accounts closed down. The likes of Bet Victor will go through your sites with a fine comb on the hopes of finding an old banner.

  4. #3
    universal4's Avatar
    universal4 is offline Forum Administrator
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    What is not discussed are ad blockers.

    468x60, 125x125, 120x240 and 120x600 are probably in the list of the top "most blocked" banner sizes by ad blockers.

    As site and template designs continue to change and evolve, I think the "common" sizes will also continue to change.

    Rick
    Universal4

  5. #4
    gil.langelaan's Avatar
    gil.langelaan is offline Private Member
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    We don't use banners at our website.
    But I think 300x250 is the best option.

  6. #5
    Cash Bonus's Avatar
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    I use mainly 728x90, 468x60, 125x125 and 300x300. For me, the first size out of those is the choice of banners that works better overall.

  7. #6
    TheGooner's Avatar
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    I prefer smaller sizes like 125x125, but can also use a 250x250 in a pop-up for an event.

    All the stupid big sizes seem pointless to me - how are they possibly used without overwhelming the content ?

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    universal4 (16 July 2021)

  9. #7
    ddm
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    Quote Originally Posted by TheGooner View Post

    All the stupid big sizes seem pointless to me
    big screens demand bigger images cos more PPI

    https://www.eizo.se/knowledge/monito...pixel-density/

    part of the reason we don't use <img> tags in isolation anymore, we use <picture>, srcset, etc.
    because 1 size does not fit all.

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    TheGooner (16 July 2021)

  11. #8
    TheGooner's Avatar
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    Quote Originally Posted by ddm View Post
    big screens demand bigger images cos more PPI
    I have two x 27 inch monitors on my desktop - so I get what you are saying ..
    But my setup is a minority.

    Fully 70% of visitors are mobile - with tiny screen resolutions of just 360 to 412 wide.
    The 1024x768 (desktop) is 18th most common on my site at just 1.7%, and my personal screens of 1920 x 1080 are just 0.2% !!

    I ask again ... who is using banners that have dimensions of 600, 700, 800 pixels these days ?

  12. #9
    Pokerface's Avatar
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    We currently use 728x90 however gradually moving away from banners.
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