What do I do with this?.....

So I picked up this domain about 6 weeks ago. Been considering whether to do something with it....

FAQ.games

On the face of it has a lot of potential.

Google loves FAQs
Games as a keyword/subject is right there with premium terms/subjects like money, sex, porn, flights, deals, shopping etc etc ( of which the .com's for most of these are pretty much priceless. Quite likely 7 figures minimum and potentially 8 in some cases).

It's short, memorable, fits. If done well, it could become a 'go to' authoritative resource.

So clearly the obvious seems a site that aims to cover all FAQs for aspects of games..... at high level it would seem achievable to do it well, 'just' answer the questions better than anyone else

video games, subscriptions, cloud, kids games, MMORPOG, fighting games, vr games, game developers..and a lot more. The list would be lengthy in the extreme, it would take some considerable mapping out effort just to get the framework.....even more to list out the FAQs...and still more to pull the content together (some form of automation to get a base, then rewrite/improve??)

And of course in theory that list includes gambling games.

That's where my problem comes in (aside from the other little problem in that the overall scope is enormous, hence the content requirements are fairly daunting)....

Aside from how to do it and even whether it's practical, I'm struggling with the ethical perspective....both from personal feelings about it and the legal implications.


By nature most types of games will attract younger gamers (although plenty of adults too)
And just by having gambling material on the site (even if not directly presented on the pages on other types of games) there is a risk of encouraging those who would be under age to take a look.

So...how would you approach it?

Too big? Not sensible to even try given the balance of effort that would be needed?
Is that a valid concern about potentially encouraging under age gamers to maybe one day get involved?
Would there be legal concerns or complications by just even having gambling related material on the site, even if segregated into a gambling section?
How could it be effectively segregated in such a way as to protect minors?
Or is the answer as 'simple' as just leaving gambling games off (which of course eliminates probably the most lucrative ultimate returns, but there are still plenty of ways to monetize other aspects).

Any thoughts/suggestions welcome.

Could you start with gambling games, create a large FAQ library for that and faq schema for each faq with links in that go either back to the webpage or direct to operators.
Then once you have revenue generation going start adding other games to the website, but remove obvious menus to the gambling games so they can't be found through the normal navigation of the site, other than a sitemap. That might work?
Obviously I don't know how google decides which FAQ's to show and whether they have to come from a ranking page to be shown.

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Originally Posted by nwalker

Could you start with gambling games, create a large FAQ library for that and faq schema for each faq with links in that go either back to the webpage or direct to operators.
Then once you have revenue generation going start adding other games to the website, but remove obvious menus to the gambling games so they can't be found through the normal navigation of the site, other than a sitemap. That might work?
Obviously I don't know how google decides which FAQ's to show and whether they have to come from a ranking page to be shown.

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Thanks, I hadn't considered that. Start with gambling and then go wider later, might make it easier to manage. And yes Schema is highly involved with FAQs (I have a few little Schema tricks to try out that might pay dividends :-)

Would you be fine with the 0 click searches? If im into chess and wonder if Knight can go from b1 to b3 and the answer is No Knight can only go from b1 to a3, c3 and d2 and it's right there on Google's 1st page what would be my incentive to click? Something to think about

With that being said, if this was me I wouldn't make it 18+ domain, simply for the possibilities to get links from so many places like gaming forums etc. No matter how many normal games you have, a single slot turns your domain into a 18+ domain (maybe even 21+ for certain countries).

So I'd say go all gambling or no gambling at all. This way there's no scenario where youngster will get into your website, as those searching for slots or casino table games, should already be 18+ and in the other scenario you don't have any gambling games.

Great perspectives Xecutable, especially on the links potential. That's a real consideration and brings into play 'how searchers and others see the site'


Re 0 clicks, we're likely to see more and more of these. My own feeling is that any appearance counts. It may not give you a click...but I'll bet that somewhere in the algorithm is an authority marker that 'recognizes' a site in other ways for an appearance of no click content it's lifted off a page.

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Originally Posted by xecutable

With that being said, if this was me I wouldn't make it 18+ domain, simply for the possibilities to get links from so many places like gaming forums etc. No matter how many normal games you have, a single slot turns your domain into a 18+ domain (maybe even 21+ for certain countries).

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Could maybe put the gambling and non-gambling on different sub domains?

I am inclined to agree with this. If Google is willing to provide answers to questions from a website without needing to even click a search result, that seems to me that Google thinks the answer is incredibly good. By extension, the site providing the answer is authoritative on the subject matter, perhaps overall, and that should feedback-loop IMHO.

I mean, I would design it that way at least if I were Google lol.

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Originally Posted by baldidiot

Could maybe put the gambling and non-gambling on different sub domains?

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Sounds worth exploring.

I've never used a subdomain.

So...main domain faq.games
Subdomain gambling.faq.games


Assuming no links from main domain pages to sub domain pages, what happens with authority distribution if the main domain picks up organic links or when it's earned an authority markup in some way? Is there likely to be any cross benefit?

And with no links (in that direction at least), is that effectively sending a message that says 'even I don't think these pages are important'

I would not use different subdomains.

They are different domains for Google search. Different websites entirely.

**** that.

It is like working on 10, 20, 50 different websites / authorities / links / etc.

Double **** that.

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Originally Posted by chaumi

Assuming no links from main domain pages to sub domain pages, what happens with authority distribution if the main domain picks up organic links or when it's earned an authority markup in some way? Is there likely to be any cross benefit?

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You could link between the sub domains, just don't make it too in your face for the non-gambling traffic and I doubt if people would even notice.