Hello everyone! If you're as interested in affiliate marketing as I am, please share what you think about this report!


  • Latin America and the US are the two leading markets in terms of earnings in the first quarter of 2023, and most market players rate these markets as having the most potential for growth over the next 12 months. Africa is in third place, and the Western European market is at the bottom of this list.

  • The best betting and gambling apps in the US are FanDuel (among betting apps) and DraftKings (among casinos). Interestingly, BetMGM is the next most popular in both categories.

  • Regarding marketing for brands on social media platforms such as Facebook, Instagram, and Twitter in Q1 2023. BetPlay showed the strongest audience growth on Facebook at +7.1%, 1xBet at +15.2% on Twitter, and FanDuel Sportsbook at +9.4% on Instagram.

  • The report also contains a lot of data on Eastern Europe. If you work with this GEO you might be interested. The top advertisers on affiliate marketing sites in Eastern Europe in Q1 2023 are Unibet, Betano, Betfair, Bet365, and Superbet. Fun fact, I once spoke to a Betfair representative, and they seemed like a big player to me. So I think they are)

  • The top Betting advertisers on the US affiliate marketing sites in the first quarter of 2023 are FanDuel, DraftKings, BetMGM, and PointsBet. In the casino category: BetMGM, FanDuel, DraftKings, and BetRivers.

  • The strongest brands in Eastern Europe in terms of SEO based on 20-30 Google search queries with each website linked to a specific brand. The strongest betting brand in terms of SEO is Fortuna, followed by Unibet, Superbet, Betano, Sazka, and Tippmix. In the casino category, Unibet is number one, followed by NetBet, Sazka, Total Casino, 888Casino, and Betano.

  • In the US, the brands with the strongest SEO are DraftKings, BetMGM, FanDuel, BetOnline.ag — in the betting category. Among casinos — BetMGM, 888Casino, Bovada, FanDuel. I think it would be interesting to take a closer look at the US market. If anyone has experience with these brands, feel free to share your thoughts in the comments.