What is a 'normal' conversion

I have a pretty solid tracking system for my programs, clicks, and conversions. My stats seem pretty weird, though. In the last 20 days:

Program 1: 14 Signups / 0 FD
Program 2: 5 Signups / 0 FD
Program 3: 4 Signups / 2 FD
Program 4: 3 Signups / 0 FD
Program 5: 2 Signups / 0 FD
Program 6: 1 Signups / 0 FD
Program 7: 1 Signups / 0 FD
Program 8: 1 Signups / 0 FD

This is all 100% SEO signups. Does this mean I am doing something wrong? Or is this typical? The 14 signups are on a reputable program with a new casino. I would expect better than 0% conversions with a new property, tbh.

i dont see something crazy here. what type of bonus is there?

They are all different, but I'm not really promoting bonuses. These clicks are all off non-bonus stuff like slot details and a 'play now' link for a specific property.

Depends on the keywords i.e Best Casino vs Free Bonus give completely different results.

All players come through different slots pages with different slot-related keywords. Never a 'best casino' or 'best bonus' or anything like that. I do not target those keywords at all. 100% of these players came directly from a slots or instant-game page.

I guess your traffic in GEO wise quite Tier 1 or 2 and those slots stuff is nothing where people jumping out of the sofa for ... all good imo.
31 Reg -> 2 FTD is almost quite sexy ... what do you expect?

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Originally Posted by eenzoo

I guess your traffic in GEO wise quite Tier 1 or 2 and those slots stuff is nothing where people jumping out of the sofa for ... all good imo.
31 Reg -> 2 FTD is almost quite sexy ... what do you expect?

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I probably expect the 'old days' :) When I originally put up my first site it was pretty much a 50/50 signup/deposit ratio. So - that's why I asked this question... am I at expectations or below them.

From experience a few years back I used to rank very high for individual slot reviews and they would get lots of clicks and sign ups but FTD's they are not ready to drop RMP, there are ways you can improve that but it will affect your traffic volume but increase conversions.

I will have to play around, then. All the better keywords are going to be tough for me because I refuse to buy a bunch of spammy links - I do not want to accidentally get removed from what few SERPS I have gained.

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Originally Posted by kwblue

I will have to play around, then. All the better keywords are going to be tough for me because I refuse to buy a bunch of spammy links - I do not want to accidentally get removed from what few SERPS I have gained.

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links wont get you removed if you're careful, other things might get you removed though like templating pages, forgetting about old thin pages etc. And don't test links on pages already ranking top but pages that are sitting around 13-20 and are worthwhile.

before deciding its the traffic, i would check the deposits are actually being attributed back to you. things that quietly eat ftds: short cookie windows (some programs are 30 days, some basically session only), someone registering on mobile and depositing later on desktop, and kyc drop off, where the player does register but never gets through document upload.

the other half is intent. a visitor on a slot detail page wants the rtp or wants to see the game, they are not in a depositing mood the way a bonus page visitor is. lower ftd rate from that traffic is normal, though the ones who do deposit usually stick around longer.

easiest check: ask one of those programs for their signup count for the same period and compare it to yours. if the numbers do not match, you have a tracking problem, not a conversion problem.