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  1. #21
    Aris1985's Avatar
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    Quote Originally Posted by FootyAccums View Post
    I'd say this is a little dated or misplaced. www.top10bestonlinecasinos (and the affiliated sites) as example... Traffic beasts.
    yeah, it would be interesting to see a more recent one..
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  2. #22
    casinogamespro is offline Private Member
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    We have about 25 people in the office, some of them dealing with setting up websites, other with content writing and marketing.
    However, most of the people work on projects outside of the gaming industry.

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  4. #23
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    I do almost all of the marketing, design and posting.. My G/F literally doesn't do anything else but researches and writes content.. She usually writes about 5 articles a day, saves them in our network drive and I pretty them up, format them, add images, links and post them. It works out pretty well as I HATE writing, but I can still write a mean article if need be

    So yeah, two person show over here, but works out pretty well!

  5. #24
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    Quote Originally Posted by Aris1985 View Post
    I would say we are a small affiliate in comparison to the kind of cash big affiliates make: http://prntscr.com/6stbqf
    Source: http://90digital.com/data-insight/ig...icle-4968.html
    Just curious, where did you find this: http://prntscr.com/6stbqf? Do you have any updated ones for 2015?

  6. #25
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    Quote Originally Posted by Casinorep View Post
    Just curious, where did you find this: http://prntscr.com/6stbqf? Do you have any updated ones for 2015?
    here: http://90digital.com/data-insight/ig...icle-4968.html

    Dont have a more recent one unfortunately...
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  8. #26
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    I while back, I'm thinking it was almost a year now, Mat Cutts did say they were going to give preferential treatment to operators over affiliates in a broad but seemingly true statement. I can not remember where I read that or when exactly, prob from his blog though.

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  10. #27
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    Quote Originally Posted by muffincrumbs View Post
    Mat Cutts did say they were going to give preferential treatment to operators over affiliates
    Yes it was widely reported.

    On the one hand it makes sense. If someone types Bet365 brand to list bet365 at the top rather than an affiliate or other review.

    On the other hand, Google are the biggest affiliate in the business - and their SE result links to the brand would probably contain an aff-link. If you have a look at a lot of Google results where they display a special Google info segment on top of results - MANY of the links are actually affiliate links.

    The other issue is the complexity that it builds into the results, as to implement this feature you need to build a database of brands and work out whether the brand is actually being requested.

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  12. #28
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    Quote Originally Posted by Aris1985 View Post
    here: http://90digital.com/data-insight/ig...icle-4968.html

    Dont have a more recent one unfortunately...
    Page doesn't load unfortunately..

  13. #29
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    Quote Originally Posted by Casinorep View Post
    Page doesn't load unfortunately..
    Thats weird, loads fine here
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    Visit playblackjackonline.co.uk for blackjack strategies and tips!
    Check out our new B2B & B2C site - iGamingsearch.com, we connect brands to igaming suppliers.

  14. #30
    Parth84 is offline Private Member
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    I am a small affiliate and do everything myself including content,coding or designing.

  15. #31
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    We are a team of two (a couple) and we mostly use freelancers for content. It's hard to find reliable ones, but when you do, it's a good idea to pay them more than the competition if you want to keep them.

    Publishing content, doing SEO, social media, and research are time consuming tasks, but are probably best done by yourself or an in-house team.

    Since this is such a shifting industry, it's very difficult to know when it's the right time to take the next step to start a company and hire people full-time.

  16. #32
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    Quote Originally Posted by Aris1985 View Post
    85,930 for oddschecker ??
    I think there might be a zero missing in that number ...

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  18. #33
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    Hi Jim

    In answer to your original question "Just wondering out of people on here, what size affiliate would you class yourself and how professional are you in your setup?"

    We were one of the first bingo affiliates in the market (launched 2001) and now have a staff of 12 (web designers, copywriter, ad manager, seo team, commercial director). However when we first started it was just myself and my wife doing everything (C&P email addresses into Outlook Express at 11pm at night anyone?). We very soon added on a web dev freelancer plus outsourced a CMS build. Four years in, after our freelancer quit to get a 'proper job', we were at a cross roads. Do we get another freelancer in or do we take the plunge and as you ask get an office and staff?


    At this point we got an external business advisor in. Not sure where you are but at the time there were regional business development agencies in the UK. We contacted them and, for free a business advisor came round and looked at our business. He said that getting staff and an office was a no-brainer; staff, you are only exposed to at most a month's salary if you have to pull back and sack them. An office, if you get a decent lease you'll get an 18m break clause in a 3 year deal. So from a 'risk' POV this is quite low. And he felt our business had enough profits/cash in the bank to stand the exposure.

    From an upside POV you get all the benefit of more hands, doing more work, and more expertise. Plus, unlike a freelancer, they are working on your business all the time. This brings added value too. Looking back you can see a huge jump in our profits from the point we took on staff. And the business has just grown and grown from there.

    IMHO if you want to do this properly then go for it, but I'd recommend getting an external pair of eyes look at it for your first.

    A few points of warning though; its scary as **** initially being responsible for paying someone's salary. They (and their wife? kids? mortgage etc) are relying on you. You have a big responsibility, not only to pay staff, but to develop, train, nuture, direct, motivate etc etc. You also need a different set of skills when running your own business with a team. You have to let go of stuff and allow people to make their own decisions.... and mistakes. You start working 'on' the business, rather than 'in' the business. You no longer 'work when you feel like it'. Depending on how you do it, you start to fall back into 9-5. You have to start being professional and set up professional systems. Scraps of paper posted on post-it notes to remind you to do stuff don't hack it with a team. What about accounts? payroll? Offices? etc etc etc You also have to think 'Why would someone come and work for me?'

    Its all very scary and very exciting all at the same time, but hugely worth it in the long run.

    If you need any advice or help feel free to PM me, drop me and email.

    Cheers

    Phil

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  20. #34
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    Hey Phil

    Awesome post. I have some questions. Dont mind answering them if you think they go too much into detail:

    When you decided to hire. Roughly how much revenue did you generate per month?
    When you started hiring what position did you hire first, web dev, designer, seo etc?
    Back then was your business only depending on Google organic search or did you do media buys and ppc too?

    Again sorry if my questions are going too much into detail but I am really interested in getting your opinion on that.
    Cheers

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  22. #35
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    Hi Smart

    At that time we were probably averaging around $25k pm when we took on staff. You have to remember that a) this was the US market pre-UIGEA and b) there wasn't much affiliate competition.

    First two jobs we hired was a webmaster/web dev to build/maintain and an Ad Manager to run all the ad banners/mailers etc.

    We were (and still are) just natural SERPS. Very little PPC. Back then IIRC we were top of page 1 for 'bingo' !!!!

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  24. #36
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    We're self sufficient, but small, tiny almost! There are 2 of us whom work part time next to our other full time work, just as we started out about 6 months ago.

    I work on content, affiliate programs, some seo, design and such and my partner works on what I cant and that's coding and all the techie stuff (plus also seo) so it's a good balance. We're hoping to be able to go full time within a year and we work very hard now, but nothing is guaranteed and we know that.

    Still very much enjoy it so far however!

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