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  1. #1
    wonderpunter's Avatar
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    Default What are your best Banner sizes for ctr?

    I decided to do some testing with the 575 x 240 "Big Banner" In post, to see if bigger really is better, I use various sizes including custom boxes and links, In adsense terms 300x250 728 has always been king, I personally have not seen that to be the case with my site and my traffic, 600x100 has been the most successful in content ad for me in terms of ctr. What do you guys use?

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    There are a lot of variables that will change the outcome of your results. For example, if your website has lots and lots of banners or bright colors and ads that steal focus, the size of the big banner might not matter much. In the same time, if you have something blended with your theme, might perform extremely well.

    That's just one factor, others like traffic, brand conversion, landing pages etc will also affect the results. I personally use a custom made 960x120 which blends with my theme, and while it's not the top performer in terms of player registrations, it gets a lot of sub affiliate registrations.

    I believe trial and error is the key to see what works best for you.
    Gambipedia.com - casino, poker, sports betting guides, reviews & bonuses.

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    Quote Originally Posted by xecutable View Post
    There are a lot of variables that will change the outcome of your results. For example, if your website has lots and lots of banners or bright colors and ads that steal focus, the size of the big banner might not matter much. In the same time, if you have something blended with your theme, might perform extremely well.

    That's just one factor, others like traffic, brand conversion, landing pages etc will also affect the results. I personally use a custom made 960x120 which blends with my theme, and while it's not the top performer in terms of player registrations, it gets a lot of sub affiliate registrations.

    I believe trial and error is the key to see what works best for you.
    It's an interesting point, Which made me think about doing some split testing, Site is currently in google dance and NBA is out until next week so its a good time, I switched off the in content 125 ads "I had 4 in the middle 4 bottom" to see if i can get an improvement on the top 540x240 banner, I use the 125 in rows within content as we get a lot of mobile traffic,

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    AE-Martyn is offline Former AM
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    ^^ I agree, I'm not sure there is a fixed best size banner. For me it would depend on your site and how it's laid out to which would perform the best. But you could find that a text link might outperform any of the images you have on show.

    I know that for our program, logos appear to convert well, but then these are used in the Top 10 lists offerings or at the top of a review.

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    SvenskaSpel is offline New Member
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    300 x 250 has been bad in terms of CTR so far... 160x600 wide skyscraper working the best here! (will test if sticky is better than normal next)

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    Quote Originally Posted by SvenskaSpel View Post
    300 x 250 has been bad in terms of CTR so far... 160x600 wide skyscraper working the best here! (will test if sticky is better than normal next)
    Skyscraper works well for wall paper... but in post not great as I have a lot of mobile users, 300x250 just seems to get ignored, I do well on logos and text, I am just trying to improve the areas that suffer to get the best ctr possible, I have found toast adverts work well but I need them to run constantly, and it slows the site down and annoys the regular visitors.. so its a sacrifice on more ctr with more bounce or less ctr less bounce with the latter working for longterm as usually ultimately my regualr visitors will click into top ten lists or reviews once they are familiar with the site.

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    slotplayer is offline Private Member
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    I always tend to put a text link with some action/info under a [468x60] banner and almost always the text link received the click.

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    234x60
    120x60
    120x240

    These have always done the best for me, but in some cases I use the 234x60 at the top of pages, and use the 120x240 in navigation columns.

    The 120x60's are often surrounded with marketing text and calls to action.

    I think choosing banner sizes that convert the best have more to do with the pages they are used on, the calls to action on those pages as well as the content associated on those pages.

    Don't forget colors too, often I find that using all red banners on a page ends up confusing visitors, and using the same color banners as a back ground or nav structure does not always work.

    As an example, I tend to use one particular casino's creative much less because almost every damn banner they have ever created is green.

    Rick
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    Quote Originally Posted by universal4 View Post
    234x60
    120x60
    120x240

    These have always done the best for me, but in some cases I use the 234x60 at the top of pages, and use the 120x240 in navigation columns.

    The 120x60's are often surrounded with marketing text and calls to action.

    I think choosing banner sizes that convert the best have more to do with the pages they are used on, the calls to action on those pages as well as the content associated on those pages.

    Don't forget colors too, often I find that using all red banners on a page ends up confusing visitors, and using the same color banners as a back ground or nav structure does not always work.

    As an example, I tend to use one particular casino's creative much less because almost every damn banner they have ever created is green.

    Rick
    Universal4
    I have actually just switched out a lot of animated banners for solid, or discreet animation, the 234x90 I find works well too.. especially with mobi users..

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    sportyboy is offline New Member
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    468x60 banners all day! That said text links and buttons are my preference.

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