What are your criteria for an Ideal Affiliate Program?

[LottoRevenues.com]

I would like to add my tip,
there are casino companies that have many brands once the player comes a VIP, they can easily transmit the player to their other brand and you can say goodbye to your affiliate tracking ID.
yet, some affiliate software's are built to track all the brands of the casino, and some affiliates softwares will not track your player on all brands (technically it's not always possible).... and easily with one phone call to the player they can recommend him to try another brand.
you might have not control over this, but at least you can ask to see if the affiliate software supports this feature....

Good luck!

[Mia Kerr]

For me, the most important part is the T&C.

The T&C will tell you a lot about the Company. I have studied most of them and the big turn offs are misleading revenue share terms and plagiarism.

For example, the deduction of admin fees with no mention of what % admin fees are. Like what good is 60% revenue share from a white label when they are deducted 35% just in admin fees? Its just a big lie... So when I see this I move on quickly.

Also, whats up with all the plagiarism? Its so common now for aff programs to just 100% copy Ctrl + r the T&C from other aff programs. I wont name and any names but this is a sign of lack of integrity. If an aff program is willing to this then they are willing to skim as far as I am concerned.

So I study the T&C always.

Yes, the T&C is very important (from affiliate manager's point of view). I advise everyone to read them carefully, because that's the main document between affiliate and program. There are many important things there, which are not listed in public.

[universal4]

There are many important things there, which are not listed in public.

I agree that all affiliates should carefully inspect the terms, BUT there should NEVER be anything hidden in the terms that is not fully disclosed and explained on pages within the affiliate website or maybe in the FAQ.

I have to "wonder" about any program that hides stuff in the terms but doesn't want to PUBLICLY discuss it.

Rick
Universal4

[wettFORM.AT]

thats right. The high offers for the first months are not good at all and also absolutely not important for me. I always combine many different facts about an affiliate program. In the first step I don´t look at the percentage because on average you will get real 25% from my experience. Of course some programs also offer higher revenue shares for a longer period. We all know what we want to earn and we all know what we need to earn so it is very easy to see if it´s worth to promote a brand or not. Of course this test can only take place when all the other criteria are worth to give it a try. In fact you will never know what they calculate behind your back. If you wan´t to avoid such things then you should only work on monthly fees without any revenue share.

[Roulette Zeitung]

For me the most important point is the personality of the casino/program representative(s)!

If representatives are morons, crooks or people acting out of a combination of greed, megalomania and incompetence, then you will find no point of your poll options, that will be fine.

On the other side: If you have a serious personality, then in most cases all points of your poll can be ticked off with a beaming face.

It stands and falls with the person(s) behind the window.


Leopold

[ocreditor]

I agree that all affiliates should carefully inspect the terms, BUT there should NEVER be anything hidden in the terms that is not fully disclosed and explained on pages within the affiliate website or maybe in the FAQ.

I have to "wonder" about any program that hides stuff in the terms but doesn't want to PUBLICLY discuss it.

Rick
Universal4

Very good point Rick.
I can add that I would expect to see the impotent terms visible and emphasized above all the rest.
Usually T&C are very long and exhausting to read specially for affiliates that are being exposed regularly to new programs every week,
So please spare us from this search and just put them all up and keep the usual T&C stuff below.

[Mia Kerr]

I may advise all affiliates to read "Dispute" and "Promo" sections in T&C. In many programs, there is a rude rule, which allows to close/do not pay affiliates in case they bring less than "x" players in stated period of time. Of course, this rule will not be shown in public in any case!
All rules with cases "Program will not pay to affiliate" are a subject for careful reading and understanding. Remember, that your primary agremeent with affiliate program and you, is not the advertising or promo you saw on GPWA, but the T&C you have read and accepted before creating an account.

[SeaHawk]

Yes, the T&C is very important (from affiliate manager's point of view). I advise everyone to read them carefully, because that's the main document between affiliate and program. There are many important things there, which are not listed in public.

Speaking of which, in your T&C I cannot find anything regarding a break down of what revenue is. What is it? What is revenue? Is revenue gross ggr? is revenue net revenue? If net revenue then whats it net of?
"Revenue Commissions is an amount of real money payable to you if you choose Revenue Share Commission Plan."
"Revenue is an Affiliate’s commission percentage calculated from client’s profits earned on registered players attracted by Affiliate."

A good example is from guts.com, their definition of revenue/commission reflects integrity and this is the type of partner I work with.
"commisions=Bets - Wins - 25% Admin Fee – Paid Bonuses – Transaction Costs &Chargebacks"

Comments?

[Mia Kerr]

Hi SeaHawk,

Thanks for question. You have hit a bullseye, because in order to give you definite answer, I have to open some marketing plans Anyway, I cannot leave you without answer, so here is the explanation:

We didn't mention definite explanation for MaxCasino in T&C, because we are going to add more casinos to our program (ok, here is the place which I didn't suppose to talk about at all ), and the definition of the revenue will be different according to the software provider - currently we do have Playtech, but later we will add different ones (argghhh, here is the second place).

Anyway, you are able to check revenue definition inside affiliate panel (we do not hide it, you just have to register with us), by choosing Products section:



And here is the detailed explanation what's our definitions means:



Anyway, thank you for pointing that out!

[SeaHawk]

Hi, thank you for your response. I was just asking you for your net revenue formula.

When you are interchanging words like "profits", "income" and "net revenue" its kinda difficult to determine bottom line.

Thank you sir and have a nice day.

[MrBinaryAff]

I love when I get contacted by a brand which doesn't even work in my country, but they contact for example Spanish website, when they don't have a spanish version of their website. And I ask them, what's the point?

Always check to go through normal user registration process and deposit methods, making sure it suits your country needs.

[Mia Kerr]

I love when I get contacted by a brand which doesn't even work in my country, but they contact for example Spanish website, when they don't have a spanish version of their website. And I ask them, what's the point?

Always check to go through normal user registration process and deposit methods, making sure it suits your country needs.

Totally agree with that! But it also relates to casino marketing plan (maybe they are going to launch Spanish support soon?).

[MrBinaryAff]

Totally agree with that! But it also relates to casino marketing plan (maybe they are going to launch Spanish support soon?).

With one of the casinos, I had to correct their mistakes of translation on the website, give all support so they could add new payment methods, and I kept asking about the customer support. That was fine by me as I work in that industry and affiliating is kinda hobby

[link22]

In an ideal world
- Offers live HD streaming of sporting events
- Accepts players from most European countries
- Gives a flat bonus to all depositors such as £25, 25 euro etc; rather than different offers for different countries.
- Gives the ability to embed odds through HTML iframes rather than the use of tricky feeds.
- Gives the ability to have dynamic betslips which can be used with my affiliate links.

[Cus81]

I think all of those factors are equally important in their own right. Good quality AMs, high rev share and a programme that actually updates every day is a bonus.

[kai77]

For me the most important thing is a small amount of restrictions for small Affiliates, like for example a small RSM when you generate less than 5 new customers per month.

[ocreditor]

For me the most important thing is a small amount of restrictions for small Affiliates, like for example a small RSM when you generate less than 5 new customers per month.

Its very good point you are raising here. I always say that there are no small affiliate only bad affiliate programs

[sjuesju]

Not to carry the loses for the next month is probably the best I could wish from an affiliate.