What are your plans for the U.S. online gaming marketplace?

[MichaelCorfman]

Last week, at the Betting On Sports America Conference held in New Jersey, there was a lot of discussion about what the next hot markets would be, including Peru, Brazil, Africa, and the United States. Of course, the focus of the conference was on the U.S. market in the wake of the cascade of legislation allowing sports betting in various states within the U.S. There was discussion about whether or not the role of affiliates will be even more important to operators in the U.S. market due to the complexity of the regulations and the fact that legalization is proceeding state by state and not via federal legislation.

For this week's poll I ask about your participation in the regulated U.S. market. Do you have any focus on the U.S. at all? Have you chosen to abandon the regulated U.S. market in favor of promoting sites that are not licensed in the U.S.? Are you currently promoting regulated U.S. gaming sites, or do you plan to promote them in the future? If so, when?

As you might know, choosing to participate it the regulated U.S. market is not an option for everyone. If you have participated in the unregulated market, you might be considered an unsuitable participant in the regulated market by U.S. regulators.

Michael

[Randy Ray]

I would imagine I'd fall into the category of having participated in the unregulated market, although I haven't checked. The industry seems to have changed a lot since I got started in it.

[Cash Bonus]

I've already entered the regulated market and I intend to find more casinos like this and work with them too. The only problem is that I can't seem to find many new and regulated US affiliate programs to sign up with.

[AussieDave]

I've already entered the regulated market and I intend to find more casinos like this and work with them too. The only problem is that I can't seem to find many new and regulated US affiliate programs to sign up with.

Are you sure about that. The only casinos I see on your sites are "unregulated". I would guess if you've been marketing these casinos to USA players, then, the likelihood of you obtaining an 'affiliate license', would be slim to none.

[rmeeuwsen]

I will not enter the regulated US market because it is not affiliate friendly.

The UK regulators have the right approach to protecting their consumers and collecting tax revenue.

The US approach is ridiculous and geared toward big business and big money.

[sweetbet]

I'm quite happy promoting online casinos from the unregulated US market. Who wants the expense and inconvenience of applying for a license to promote regulated casinos that will most likely convert more poorly and pay less?

[AussieDave]

I'm quite happy promoting online casinos from the unregulated US market.

Least your honest about what you do. Nothing wrong with that

[eenzoo]

Actually for me is it quite clear. I promote unregulated as long as it is profitable. If the majority of the traffic comes from regulated states I could switch the operators domain-wide easy. But I think and hope that will happen not that soon.
#1 the competition in the regulated states will be stronger
#2 I don`t believe in a (close to) nationwide regulation
#3 I'm seriously afraid of the nightmare to apply for 20 or 30 particular affiliate licenses

[MJM]

We are all in on regulated markets word wide - I’ll be honest though, it comes with its frustrations.

Licensing process in NJ (for cpa) is easy and straight forward, I hope other states will use it as a model and maybe even see some reciprocity eventually.

Pennsylvania has been a confusing process so far, had to hire a lawyer to assist with that application.

One thing that surprises me - most of the NJ operators are running blind, only FanDuel and Rush Street even have proper affiliate backends - most operators send us a spreadsheet with stats. PointsBet is on a Microsoft doc, etc - it’s not ideal. Everyone is playing catch up.

The competition in the regulated market is also fierce - big companies with huge resources, large work force, multinational offices, etc. That is going to increase exponentially, but there is boat loads of money to be made in the next few years too.

If anyone wants to chat more about the ins and outs of the US regulated market - hit me up. I was just at the convention mentioned here and will be at ICE North America in a couple weeks in Boston too.

NOTE: if anyone out there has great US or state specific domains or websites they would like to sell, I’m a buyer. Please only premium though.

[Sherlock]

I will not promote anyone new on newly regulated market because CPA is no worth of my effort and those f***** will always steal from revenue share incredibly.

All my US traffic will go to unregulated places or out of gambling or I close the shop there.

That is my 2 cents.

[rmeeuwsen]

We are all in on regulated markets word wide - I’ll be honest though, it comes with its frustrations.

The competition in the regulated market is also fierce - big companies with huge resources, large work force, multinational offices, etc. That is going to increase exponentially, but there is boat loads of money to be made in the next few years too.

The long range scenario as it has played out

1. Small time affiliates making a lot money in the online US market
2. Close the market off to everyone
3. Gradually reopen the market to big business only

[Malikbhai]

Like enzoo said, it's about the money and brand demand. Affiliates will follow the money. Doesn't matter if it's regulated or not.

[Sherlock]

Affiliates will follow where they think where the money will be, which is not where the money will really be.
My impression is that US affiliates who have experience on US market do not pay attention to what the big corps just did in Europe.
Since it is probably tldr, I would like to repeat my mantra that the only company that will maybe go to regulation and proved as trustworthy about long term revenue share is Bet365.

[El Padre]

We have started to push for the regulated market. We believe that in the longer run, it will be good to start early.