When do you think the first regulated US iGaming affiliate program will go live?

[MichaelCorfman]

Regulated iGaming operators will soon be offering online gambling to U.S. residents in various states. Online poker is expected to be offered in Nevada before the summer. In
Delaware the lottery has an RFP out for a public/private partnership to offer online gaming. And it big news this week, New Jersey has legalized online gambling within the state's borders, although regulations need to be written, so it could easily be a year before any operators are able to provide actual online gaming services.

Now that regulated online gaming is about to be a reality within the U.S., the big question for affiliates is when will there be affiliate programs available in this new regulated market. What do you think?

Michael

[Christiaan]

I think soon after the first regulated websites start the affiliate programs will also be launched. The new gambling websites need promotion and that is what we affiliates do for them.

[xecutable]

I believe the US market has lost a lot of trust among operators and affiliates since 2006. That being said, I doubt it's gonna be in 2013 as they first need to soften the resistance, and regain some trust perhaps. 2014-15 seems about right, if some conflict of interests doesn't show up, which when it comes to the US is very likely.

For me the bigger question is who in their right mind, who has been burned in 2006, will dare to touch this market again and why? Plenty of profitable markets outside the US.

[LukeC]

This is solely my opinion and not based on anything I've heard at Paddy Power, but it could well depend on the licenses that affiliates need themselves. I'd expect that any operator who gets a license in the US will need to ensure that their affiliates who are promoting to US residents are fulfilling any regulations that are set, as the last thing an operator who is given a license will want is for Government to be knocking on their door claiming that they're assisting affiliates in operating illegally in those markets. Within any constraints like that, I'd expect affiliate programmes to launch shortly after the operators do.

[ocreditor]

By end of 2013
G-d willing