White Paper: How to Win Brazil’s Regulated Market

[The Buzz]

OpenBet released a white paper on Monday, exploring Brazil's upcoming regulated online betting and gaming market. Titled "How to Win Brazil's Regulated Market," the report emphasizes the importance of tailoring strategies to local preferences for operators aiming to succeed in Brazil.

The white paper incorporates data analytics and projections from H2 Gambling Capital to provide an overview of Brazil's current and future market landscape.

Key findings include:

- Implementing scalable, flexible, and precise geolocation technology is essential to comply with Ordinance No. 722, ensuring that customers are accurately tracked and remain within authorized betting zone.

- The scalability of sportsbook platforms will be a critical operational challenge in Brazil, as the vast number of potential bettors requires infrastructure capable of handling high traffic without compromising on performance.

- Sports betting is forecast to generate 55% of online betting and gaming GGR in 2025, followed by slots, which are expected to capture 27% of the market share, according to H2GC projections.

- Brazil will have 39 million active online betting and iGaming accounts by 2026, with an average Gross Gaming Revenue (GGR) per account of US$133 (R$745), H2GC suggests.

-Football is the most popular betting product in Brazil, accounting for 86% of the market’s GGR.

Read the White Paper here: https://145008226.fs1.hubspotusercon...0market_En.pdf

[Sherlock]

All regulated markets went south.

Brazil is a special country where do not work even things that do work elsewhere.

just go unofficial

[Alex_legalbet]

we have very big expectations from Brazil, thanks for sharing. I'm a bit surprised by this though: -Football is the most popular betting product in Brazil, accounting for 86% of the market’s GGR.

We all know that football is very popular in Brazil but I did not expect that football as a betting product accounts for 86% of the market's GGR.