Earlier this week, Search Engine Land published the following article:
Will traffic from search engines fall 25% by 2026?
According to the article, Gartner is predicting users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search. Gartner, a technological research and consulting firm, is expecting traffic from search engines to your website will drop 25% by 2026 as a result of the rise of generative AI answer engines.
The rise of generative AI has raised legitimate concerns that Google’s Search Generative Experience (and other AI-driven answer engines) may “steal” traffic that would have gone to your website in the past or significantly drive up costs for advertisers. Many also believe that ChatGPT is already stealing market share from Google.
Gartner believes people will turn to generational AI conversational assistants (e.g., ChatGPT, Claude) rather than traditional search engines (e.g., Google). If true, this would mean a huge shift in search marketing strategies, both paid and organic.
So, for this week's poll I ask if you believe the rise in generative AI will hurt or help your affiliate revenue over the next several years.
In addition to voting in the poll, be sure to share your thoughts on the topic. Do you think generative AI won't have the predicted effect? Or do you believe it will, but your own use of generative AI tools will leave you ahead of the game?
Michael