Women’s Euro 2022 draws record betting activity

[The Buzz]

Last month's Women's Euro 2022 tournament, which was hosted by England and was originally scheduled to take place from last summer but was postponed due to COVID-19, drew a record amount of betting activity.

From Gambling Insider:

According to data published by Flutter Entertainment, the Women’s Euro 2022 championship has seen betting rise across the board, and that, ahead of the final, it was “set to see the most bets ever placed on a female sporting event.”

The bookmaker’s Paddy Power brand reported a 26% increase in wagering volume when compared to the FIFA Women’s World Cup in 2019.

Sky Betting & Gaming likewise recorded a 17% increase in stakes, with 934,330 bets placed in total on pre-live events across the whole tournament.

These statistics were published before the final game on Sunday when England beat Germany 2-1, which will come as a delight to most.

Going into the last game, Flutter said the overwhelming majority of bettors backed the home side. Paddy Power data showed that in the match odds market, 74% of all bets placed were on England to win. Meanwhile, Betfair’s UK & Ireland division said 67% of wagers favoured England, and Sky Betting & Gaming reported a 76% preference for the home team.

This, of course, bodes well for the amount of betting activity that next year's Women's World Cup could attract. For more about the surge in betting on women sporting events, check out the cover story of the latest GPWA Times Magazine:

https://www.gpwatimes.org/issue53/16/

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Strong numbers those and have to say that the TV coverage was excellent which can only help grow the game and interest generally.