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  1. #1
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    Default WSJ: Casino game makers looking to take on Zynga

    The crossover between social gaming and casino gambling seems to be getting murkier and murkier. As Zynga ponders a leap into the real-money gambling world, traditional casino gambling companies are looking to compete in the social gaming space.

    Social games with real-money wagering is “going to come eventually,” said Patti Hart, CEO of IGT, in an interview.

    “Think about how big Zynga Poker would be if it were about money, if you could win a jackpot and win a check,” she said.

    If states began to allow social games and gambling to mix, social-game makers could tap into what will be a $30 billion global business next year, including $4.5 billion in the U.S., according to estimates from H2 Gambling Capital.
    Full story from the Wall Street Journal here: http://blogs.wsj.com/digits/2012/04/...social-gaming/

  2. #2
    Imperator's Avatar
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    If the current social games companies escalate to legalized gambling directly inside facebook, the industry could easily double in size.
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  3. #3
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    Will be interesting to see how this one pans out, as social game players seem very different to online gamblers. Zynga is definitely a threat though, as it is a big entity now.

  4. #4
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    The 30 million poker players Zynga has are not that different from online gamblers. With the right strategy, they should be easy to convert into real money players. Same can be said for Double Down and the other social casinos. There is huge potential.
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  5. #5
    JackBlack is offline New Member
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    Quote Originally Posted by Imperator View Post
    The 30 million poker players Zynga has are not that different from online gamblers. With the right strategy, they should be easy to convert into real money players. Same can be said for Double Down and the other social casinos. There is huge potential.
    What is your strategy to easily convert these social gamers into real money players?

  6. #6
    Imperator's Avatar
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    JackBlack, a strong marketing team will figure it out.
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  7. #7
    JackBlack is offline New Member
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    Zynga currently make money from 5% of their users, I think they'll need more than a strong marketing team.

  8. #8
    Imperator's Avatar
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    JackBlack, Zynga currently does not offer any payouts to players and does not offer any real money play. It isn't a surprise that only 5% are buying chips that they can never cashout.
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  9. #9
    JackBlack is offline New Member
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    Zynga players will not start handing over credit card info when they start seeing ads telling them that they can win cash. Standard real money poker clients are build to get play money player to start playing for real money and their conversion stats are horrible.
    Zynga would also have to move any players that want to play for real money off facebook onto a zynga specific system, the majority of the players are only playing because of facebook.

  10. #10
    Imperator's Avatar
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    It seems that you are not well informed. For the past few weeks there have been a lot of talks regarding legalized gambling inside facebook. That is most likely the main reason why WSJ writes regarding the possible merge of social and gambling sectors. It is definitely the main reason behind the buyout of Double Down Casino (facebook social game), by IGT (gambling industry giant).
    UltraPlay.co - Start Your Online Gambling Business Today!

  11. #11
    JackBlack is offline New Member
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    With facebooks 30% take + tax in regulated markets the rake will either be too high causing players to go broke quicker or too low to make it profitable for zynga.

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