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  1. #21
    Moonlight Cat's Avatar
    Moonlight Cat is offline Private Member
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    I think that this marketing model is not effective at present days. Less people use emails today. Several years ago all use emails. Now more and more people use social networks and messengers.

  2. #22
    LeanneCowans is offline New Member
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    Great questions Dan.

    I think email marketing is great, especially when used alongside other marketing tools like on-site marketing.

    We typically see an open rate of around 36% and an average uplift in revenue of 4% upwards through email clicks.

    Often marketing emails are too generic, if the email is bespoke and personalised to the individuals behaviour while on the website it's more likely to get a response.

    Set up can be simple, I know our set up involves a code being put into the Tag Manager and deployed on the site.

    It can be costly I suppose but if you can work on a CPA model, everyone's a winner!

    Leanne
    Skype: leanne.cowans

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