yes, this is a quite thing now, and it will continue until the mechanism will be in place to quote properly the content that AI suggests.
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For a lot of how to and i need the answer zero click is devastating, but i feel casino sites are actually a lot deeper than what a snippet is going to deliver. For instance if your looking for a bunch of no kyc casinos i dont think your going to get what your looking for...
(for now)
68% doesn't surprise me honestly. We stopped chasing rankings for anything Google can answer in a snippet a while back. Now that traffic gap just goes toward pages where people actually need to click through, like reviews. Feels like a forced but healthy shift.
This article is also interesting as google have confirmed that they are testing a much fuller AI Overview answer on some searches - basically the first organic search result is even further down the page: https://www.seroundtable.com/google-...ses-41974.html
On top of everything you guys have posted, Google came out with a spam update a couple of weeks ago that punished sites that were over-optimized for Ai searches.
Who said this? Spam update ofc ... but there is nothing anymore against AI or GEOptimization.
I do run sites without original content, who took 20 minutes to launch but deliver 300 qualified unique visits a day (and FTD ofc).
Right now it's all about visibility and its fast and made to get shown my Google AI overviews.
In those cases I do give a **** on the native Google serps - for us there a gone for us anyway