Zynga to focus on social gambling, not "hardcore gamblers"

[The Buzz]

Interesting story about Zynga from CNET. CEO Mark Pincus recently said his company won't be focused on "hard core gamblers" when it launches real-money online gambling in the U.K. later this year.

Instead of aiming for serious gamblers, Pincus said Zynga wants to introduce real-money gaming to a mass market in the same way it introduced social gaming to the general public.

"We're not the company to win the hardcore real-money gamers," he said. "But we think we are for the mass market audience."

http://news.cnet.com/8301-1023_3-575...s-pincus-says/

[lots0]

They don't want to "Win" hard core gamblers(might look 'tacky' to social media types), they want to CREATE their own Hard Core Gamblers...

[F-L-C]

I don't think they will have much of a choice really to begin with, the soft core gamblers are their target market

[ocreditor]

saying stuff to sound cool, is all.
they will open their doors to any-core gamblers...