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There are hundreds of gaming affiliate programs.  As an affiliate, selecting the right programs to work with can be a daunting task, particularly if you are just starting out.  The purpose of this guide is to help share the expertise of GPWA affiliates in finding and evaluating affiliate programs with the goal of providing a framework you can use to make better, more informed decisions in the selection process.

Any reputable affiliate has a variety of goals to satisfy in choosing the affiliate programs with which they work.  Before working with an affiliate program you should ask yourself whether or not the affiliate program:

* Represents gaming sites that offer gaming activities you want to promote
* Represents gaming sites that deliver good value to the player
* Offers affiliate compensation and terms and conditions you find satisfactory
* Will work with you and support you in the fashion you expect from a business partner

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==Evaluating an Affiliate Program as a Business Partner==
A variety of factors should be considered when evaluating an affiliate program as a potential business partner.

If you are considering a program that is a GPWA sponsor you should understand what it means for a program to be a GPWA sponsor and the information that is available to you for GPWA sponsor programs that you should consider.  Details are available on the [[GPWA sponsorship]] page.

Other factors to consider include:

* Creatives available.
* Affiliate program software.
* Reliability and usability of the reporting system.
* Availability of support for the affiliates.

==Monitoring Affiliate Program Performance==

Some affiliate programs do a better job at converting players than others or generating more income per player.  This could be for different reasons including deposit options, incentives such as bonuses, VIP player development, games available, etc.  When choosing an affiliate program it would be smart to first check with other affiliates on forums, such as GPWA, to see how the affiliate program performs.  Once you have chosen affiliate programs to promote you should always be monitoring them to ensure they are performing well.  Compare your numbers for each affiliate program, looking at impressions, click throughs, sign ups, and real money players (RMPs).

The reporting tools provided for monitoring performance vary from program to program in areas such as depth of information available, reliability, and frequency at which data is updated.  At the basic level such systems provide detail about commission earned, while at the detailed level reporting may provide insights into player behavior and performance of specific promotional campaigns.

==Avoiding Unethical Affiliate Programs==

A good way to avoid getting involved with an unethical affiliate program, and end up getting ripped off, is to spend a few minutes on the search engines and the public Gambling Forums searching the for the casino/affiliate program name along with the 'qualifiers'  [Rogue], [Blacklisted], [Bad] before you sign up.