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There are hundreds of gaming affiliate programs.  As an affiliate, selecting the right programs to work with can be a daunting task, particularly if you are just starting out.  The purpose of this guide is to help share the expertise of GPWA affiliates in finding and evaluating affiliate programs with the goal of providing a framework you can use to make better, more informed decisions in the selection process.

Any reputable affiliate has a variety of goals to satisfy in chosing the affiliate programs with which they work.  Before working with an affiliate program you should ask yourself whether or not the affiliate program:

* Represents gaming sites that offer gaming activities you want to promote
* Represents gaming sites that deliver good value to the player
* Offers affiliate compensation and terms and conditions you find satisfactory
* Will work with you and support you in the fashion you expect from a business partner

==Finding Potential Affiliate Programs==
If you are looking for a complete list of iGaming affiliate programs the website [http://www.iGamingAffiliatePrograms.com www.iGamingAffiliatePrograms.com] aims to be comprehensive in its coverage, and includes all programs, good and bad.  Affiliate programs that provide funding to the GPWA are included in the directory of [http://www.gpwa.org/affiliateprograms/ sponsor affiliate programs] shown on the GPWA website.

* One criteria - online gaming markets you want to promote
** [[casino]]
** [[poker]]
** [[sports betting]]
** [[bingo]]
** [[skill games]]
** [[mobile]]
** [[forex]]
** other

==Evaluating if a Brand Delivers Good Value to Players==
* gaming software
==Evaluating Affiliate Program Compensation==
* payment methods
* compensation structure
** revenue share - percentage of revenue
** Cost Per Action (CPA)
==Evaluating Affiliate Program Terms and Conditions==

==Evaluating an Affiliate Program as a Business Partner==
* creatives available
* affiliate program software
* [[GPWA sponsorship]]

==Monitoring Affiliate Program Performance==