View source

There are hundreds of gaming affiliate programs.  As an affiliate, selecting the right programs to work with can be a daunting task, particularly if you are just starting out.  The purpose of this guide is to help share the expertise of GPWA affiliates in finding and evaluating affiliate programs with the goal of providing a framework you can use to make better, more informed decisions in the selection process.

Any reputable affiliate has a variety of goals to satisfy in chosing the affiliate programs with which they work.  Before working with an affiliate program you should ask yourself whether or not the affiliate program:

* Represents gaming sites that offer gaming activities you want to promote
* Represents gaming sites that deliver good value to the player
* Offers affiliate compensation and terms and conditions you find satisfactory
* Will work with you and support you in the fashion you expect from a business partner

==Finding Potential Affiliate Programs==
If you are looking for a complete list of iGaming affiliate programs the website [http://www.iGamingAffiliatePrograms.com www.iGamingAffiliatePrograms.com] aims to be comprehensive in its coverage, and includes all programs, good and bad.  Affiliate programs that provide funding to the GPWA are included in the directory of [http://www.gpwa.org/affiliateprograms/ sponsor affiliate programs] shown on the GPWA website.

* One important criteria to consider in a decision to work with an affiliate program is the gaming markets it represents.  You need to work with affiliate programs that support the type of gaming activities you promote.  Some of the major vertical markets are listed below with a link to a page with more detailed information about the vertical when available.
** [[casino]]
** [[poker]]
** [[sports betting]]
** [[bingo]]
** [[skill games]]
** [[mobile]]
** [[forex]]
==Evaluating if a Gaming Site Delivers Good Value to Players==
There are a number of factors to consider in determining if a gaming site delivers good value to its players.  Feedback directly from players and fellow webmasters is perhaps the most important factor.  You should use a search engine to located information available on the web about a particular site.  The [http://www.casinomeister.com Casinomeister] website is a well known player watchdog site that can also be valuable to search.

Other factors that may shed light on a particular online gaming site include
* gaming software used and other sites using that software
* licensing jurisdiction and other sites licensed in that jurisdiction
* information about the owner and other sites owned by the same company
* clear and complete terms and conditions
* customer service and support
A good resource for some of this information is [http://online.casinocity.com Online Casino City].

==Evaluating Affiliate Program Compensation==
* payment methods
* compensation structure
** revenue share - percentage of revenue
** Cost Per Action (CPA)
==Evaluating Affiliate Program Terms and Conditions==

==Evaluating an Affiliate Program as a Business Partner==
* creatives available
* affiliate program software
* [[GPWA sponsorship]]

==Monitoring Affiliate Program Performance==