Guide to Selecting Affiliate Programs
From GPWA Wiki
(→Monitoring Affiliate Program Performance) |
(→Finding Potential Affiliate Programs) |
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==Finding Potential Affiliate Programs== | ==Finding Potential Affiliate Programs== | ||
| - | If you are looking for a complete list of iGaming affiliate programs the website [ | + | If you are looking for a complete list of iGaming affiliate programs the website [https://www.iGamingAffiliatePrograms.com www.iGamingAffiliatePrograms.com] aims to be comprehensive in its coverage, and includes all programs, good and bad. Affiliate programs that provide funding to the GPWA are included in the directory of [https://www.gpwa.org/affiliateprograms/ sponsor affiliate programs] shown on the GPWA website. |
* One important criteria to consider in a decision to work with an affiliate program is the gaming markets it represents. You need to work with affiliate programs that support the type of gaming activities you promote. Some of the major vertical markets are listed below with a link to a page with more detailed information about the vertical when available. | * One important criteria to consider in a decision to work with an affiliate program is the gaming markets it represents. You need to work with affiliate programs that support the type of gaming activities you promote. Some of the major vertical markets are listed below with a link to a page with more detailed information about the vertical when available. | ||
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** [[Bingo]] | ** [[Bingo]] | ||
** Skill games | ** Skill games | ||
| + | ** Lotteries | ||
** Mobile | ** Mobile | ||
** Forex | ** Forex | ||
==Evaluating if a Gaming Site Delivers Good Value to Players== | ==Evaluating if a Gaming Site Delivers Good Value to Players== | ||
| - | There are a number of factors to consider in determining if a gaming site delivers good value to its players. Feedback directly from players and fellow webmasters is perhaps the most important factor. You should use a search engine to locate information available on the web about a particular site. The [ | + | There are a number of factors to consider in determining if a gaming site delivers good value to its players. Feedback directly from players and fellow webmasters is perhaps the most important factor. You should use a search engine to locate information available on the web about a particular site. The [https://www.casinomeister.com/ Casinomeister] website is a well known casino watchdog and player advocate site that can also be valuable to search. |
Other factors that may shed light on a particular online gaming site include: | Other factors that may shed light on a particular online gaming site include: | ||
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* Customer service and support. | * Customer service and support. | ||
| - | A good resource for some of this information is [ | + | A good resource for some of this information is [https://online.casinocity.com/ Online Casino City]. |
==Evaluating Affiliate Program Compensation== | ==Evaluating Affiliate Program Compensation== | ||
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It is important to realize that the amount of money you will earn is based on the product of the number of players that sign up through you and the value of those players. So a program with lower earnings paid per player can actually represent a better deal if it does a better job of converting potential players to real players. | It is important to realize that the amount of money you will earn is based on the product of the number of players that sign up through you and the value of those players. So a program with lower earnings paid per player can actually represent a better deal if it does a better job of converting potential players to real players. | ||
| - | Generally revenue share arrangements will pay more over the longer term. That is because it is a sound business decision for an operator to share more of the revenue earned with an affiliate when the risk around the revenue to be earned is shared with the affiliate. | + | Generally revenue share arrangements will pay more over the longer term. That is because it is a sound business decision for an operator to share more of the revenue earned with an affiliate when the risk around the revenue to be earned is also shared with the affiliate. |
| - | Sometimes, however, fixed acquisition fees can be better for an affiliate. If you are trying to maximize revenue in the first month or two after a player is acquired rather than over the longer term this will be true. There is also not the long term risk for an affiliate if an | + | Sometimes, however, fixed acquisition fees can be better for an affiliate. If you are trying to maximize revenue in the first month or two after a player is acquired rather than over the longer term this will be true. There is also not the long term risk for an affiliate if an operator's finances suffer, or if regulatory pressures result in a decision to abandon players you referred. |
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==Evaluating an Affiliate Program as a Business Partner== | ==Evaluating an Affiliate Program as a Business Partner== | ||
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==Monitoring Affiliate Program Performance== | ==Monitoring Affiliate Program Performance== | ||
| - | Some affiliate programs do a better job at converting players than others. This could be for different reasons including deposit options, incentives such as bonuses, etc. When choosing an affiliate program it would be smart to first check with other affiliates on forums, such as GPWA, to see how the affiliate program performs. Once you have chosen affiliate programs to promote you should always be monitoring them to ensure they are performing well. Compare your numbers for each affiliate program, looking at impressions, click throughs, sign ups, and real money players (RMPs). | + | Some affiliate programs do a better job at converting players than others or generating more income per player. This could be for different reasons including deposit options, incentives such as bonuses, VIP player development, games available, etc. When choosing an affiliate program it would be smart to first check with other affiliates on forums, such as GPWA, to see how the affiliate program performs. Once you have chosen affiliate programs to promote you should always be monitoring them to ensure they are performing well. Compare your numbers for each affiliate program, looking at impressions, click throughs, sign ups, and real money players (RMPs). |
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| + | The reporting tools provided for monitoring performance vary from program to program in areas such as depth of information available, reliability, and frequency at which data is updated. At the basic level such systems provide detail about commission earned, while at the detailed level reporting may provide insights into player behavior and performance of specific promotional campaigns. | ||
==Avoiding Unethical Affiliate Programs== | ==Avoiding Unethical Affiliate Programs== | ||
A good way to avoid getting involved with an unethical affiliate program, and end up getting ripped off, is to spend a few minutes on the search engines and the public Gambling Forums searching the for the casino/affiliate program name along with the 'qualifiers' [Rogue], [Blacklisted], [Bad] before you sign up. | A good way to avoid getting involved with an unethical affiliate program, and end up getting ripped off, is to spend a few minutes on the search engines and the public Gambling Forums searching the for the casino/affiliate program name along with the 'qualifiers' [Rogue], [Blacklisted], [Bad] before you sign up. | ||
