Guide to Selecting Affiliate Programs
From GPWA Wiki
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(→Finding Potential Affiliate Programs) |
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* Will work with you and support you in the fashion you expect from a business partner | * Will work with you and support you in the fashion you expect from a business partner | ||
| - | + | ==Finding Potential Affiliate Programs== | |
| + | If you are looking for a complete list of iGaming affiliate programs the website [https://www.iGamingAffiliatePrograms.com www.iGamingAffiliatePrograms.com] aims to be comprehensive in its coverage, and includes all programs, good and bad. Affiliate programs that provide funding to the GPWA are included in the directory of [https://www.gpwa.org/affiliateprograms/ sponsor affiliate programs] shown on the GPWA website. | ||
| - | + | * One important criteria to consider in a decision to work with an affiliate program is the gaming markets it represents. You need to work with affiliate programs that support the type of gaming activities you promote. Some of the major vertical markets are listed below with a link to a page with more detailed information about the vertical when available. | |
| + | ** [[Casino]] | ||
| + | ** [[Poker]] | ||
| + | ** [[Sports betting]] | ||
| + | ** [[Bingo]] | ||
| + | ** Skill games | ||
| + | ** Lotteries | ||
| + | ** Mobile | ||
| + | ** Forex | ||
| - | + | ==Evaluating if a Gaming Site Delivers Good Value to Players== | |
| + | There are a number of factors to consider in determining if a gaming site delivers good value to its players. Feedback directly from players and fellow webmasters is perhaps the most important factor. You should use a search engine to locate information available on the web about a particular site. The [https://www.casinomeister.com/ Casinomeister] website is a well known casino watchdog and player advocate site that can also be valuable to search. | ||
| - | + | Other factors that may shed light on a particular online gaming site include: | |
| - | + | ||
| + | * Gaming software used and other sites using that software. | ||
| + | * Licensing jurisdiction and other sites licensed in that jurisdiction. | ||
| + | * Information about the owner and other sites owned by the same company. | ||
| + | * Clear and complete terms and conditions. | ||
| + | * Customer service and support. | ||
| + | |||
| + | A good resource for some of this information is [https://online.casinocity.com/ Online Casino City]. | ||
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| + | ==Evaluating Affiliate Program Compensation== | ||
| + | There are a variety of factors that are important in terms of evaluating compensation plans from affiliate programs. | ||
| + | * Do they offer payment methods you can accept. | ||
| + | * Do they carry forward losses if you work on a revenue share arrangement. | ||
| + | * Do they offer revenue share for the life-time of the players who came through you. | ||
| + | * Do they bundle profits and losses from multiple gaming sites together in calculating your earnings. | ||
| + | * Do they have minimum payout amounts and what are those amounts. | ||
| + | * How large are payouts at the revenue level you expect to generate (either as a percentage of or revenue per acquisition). | ||
| + | * For CPA arrangements is there a minimum player deposit or other requirements to qualify for the agreed player acquisition fee. | ||
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| + | Most affiliate programs offer revenue share arrangements and some offer CPA arrangements. | ||
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| + | It is important to realize that the amount of money you will earn is based on the product of the number of players that sign up through you and the value of those players. So a program with lower earnings paid per player can actually represent a better deal if it does a better job of converting potential players to real players. | ||
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| + | Generally revenue share arrangements will pay more over the longer term. That is because it is a sound business decision for an operator to share more of the revenue earned with an affiliate when the risk around the revenue to be earned is also shared with the affiliate. | ||
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| + | Sometimes, however, fixed acquisition fees can be better for an affiliate. If you are trying to maximize revenue in the first month or two after a player is acquired rather than over the longer term this will be true. There is also not the long term risk for an affiliate if an operator's finances suffer, or if regulatory pressures result in a decision to abandon players you referred. | ||
==Evaluating an Affiliate Program as a Business Partner== | ==Evaluating an Affiliate Program as a Business Partner== | ||
