Guide to Selecting Affiliate Programs
From GPWA Wiki
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==Finding Potential Affiliate Programs== | ==Finding Potential Affiliate Programs== | ||
| - | If you are looking for a complete list of iGaming affiliate programs the website [ | + | If you are looking for a complete list of iGaming affiliate programs the website [https://www.iGamingAffiliatePrograms.com www.iGamingAffiliatePrograms.com] aims to be comprehensive in its coverage, and includes all programs, good and bad. Affiliate programs that provide funding to the GPWA are included in the directory of [https://www.gpwa.org/affiliateprograms/ sponsor affiliate programs] shown on the GPWA website. |
* One important criteria to consider in a decision to work with an affiliate program is the gaming markets it represents. You need to work with affiliate programs that support the type of gaming activities you promote. Some of the major vertical markets are listed below with a link to a page with more detailed information about the vertical when available. | * One important criteria to consider in a decision to work with an affiliate program is the gaming markets it represents. You need to work with affiliate programs that support the type of gaming activities you promote. Some of the major vertical markets are listed below with a link to a page with more detailed information about the vertical when available. | ||
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Sometimes, however, fixed acquisition fees can be better for an affiliate. If you are trying to maximize revenue in the first month or two after a player is acquired rather than over the longer term this will be true. There is also not the long term risk for an affiliate if an operator's finances suffer, or if regulatory pressures result in a decision to abandon players you referred. | Sometimes, however, fixed acquisition fees can be better for an affiliate. If you are trying to maximize revenue in the first month or two after a player is acquired rather than over the longer term this will be true. There is also not the long term risk for an affiliate if an operator's finances suffer, or if regulatory pressures result in a decision to abandon players you referred. | ||
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==Evaluating an Affiliate Program as a Business Partner== | ==Evaluating an Affiliate Program as a Business Partner== | ||
