Guide to Selecting Affiliate Programs
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Most affiliate programs offer revenue share arrangements and some offer CPA arrangements. | Most affiliate programs offer revenue share arrangements and some offer CPA arrangements. | ||
| - | It is important to realize that the amount of money you will earn is based on the product of the number of players that sign up | + | It is important to realize that the amount of money you will earn is based on the product of the number of players that sign up through you and the value of those players. So a program with lower earnings paid per player can actually represent a better deal if it does a better job of converting potential players to real players. |
Generally revenue share arrangements will pay more over the longer term. That is because it is a sound business decision for an operator to share more of the revenue earned with an affiliate when the risk around the revenue to be earned is shared with the affiliate. | Generally revenue share arrangements will pay more over the longer term. That is because it is a sound business decision for an operator to share more of the revenue earned with an affiliate when the risk around the revenue to be earned is shared with the affiliate. | ||
