Guide to Selecting Affiliate Programs
From GPWA Wiki
(→Monitoring Affiliate Program Performance) |
(→Evaluating Affiliate Program Compensation) |
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It is important to realize that the amount of money you will earn is based on the product of the number of players that sign up through you and the value of those players. So a program with lower earnings paid per player can actually represent a better deal if it does a better job of converting potential players to real players. | It is important to realize that the amount of money you will earn is based on the product of the number of players that sign up through you and the value of those players. So a program with lower earnings paid per player can actually represent a better deal if it does a better job of converting potential players to real players. | ||
| - | Generally revenue share arrangements will pay more over the longer term. That is because it is a sound business decision for an operator to share more of the revenue earned with an affiliate when the risk around the revenue to be earned is shared with the affiliate. | + | Generally revenue share arrangements will pay more over the longer term. That is because it is a sound business decision for an operator to share more of the revenue earned with an affiliate when the risk around the revenue to be earned is also shared with the affiliate. |
| - | Sometimes, however, fixed acquisition fees can be better for an affiliate. If you are trying to maximize revenue in the first month or two after a player is acquired rather than over the longer term this will be true. There is also not the long term risk for an affiliate if an | + | Sometimes, however, fixed acquisition fees can be better for an affiliate. If you are trying to maximize revenue in the first month or two after a player is acquired rather than over the longer term this will be true. There is also not the long term risk for an affiliate if an operator's finances suffer, or if regulatory pressures result in a decision to abandon players you referred. |
==Evaluating Affiliate Program Terms and Conditions== | ==Evaluating Affiliate Program Terms and Conditions== | ||
