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| | ** Cost Per Action (CPA) | | ** Cost Per Action (CPA) |
| | ==Evaluating Affiliate Program Terms and Conditions== | | ==Evaluating Affiliate Program Terms and Conditions== |
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| | ==Evaluating an Affiliate Program as a Business Partner== | | ==Evaluating an Affiliate Program as a Business Partner== |
| | * creatives available | | * creatives available |
| | * affiliate program software | | * affiliate program software |
| - | | + | * [[GPWA sponsorship]] |
| - | The GPWA provides a variety of information about affiliate programs that are sponsors of the GPWA than can be considered in a determination about whether establishing a relationship with a sponsor program would be a good business decision.
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| - | All GPWA sponsor programs sign a contract in which they agree that the affiliate program and the operators they represent will abide by the [http://www.gpwa.org/sponsor/codeofconduct.asp GPWA code of conduct] which includes the following provisions.
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| - | | + | |
| - | * Abides by all laws, regulations, and license requirements of the jurisdictions within which they operate.
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| - | * Is truthful in all promotions and publishes only accurate information about their operations.
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| - | * Publicly discloses any rules and registration procedures affecting affiliates or the public.
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| - | * Uses only ethical means of promotion either directly or indirectly through others.
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| - | * Pays both affiliates and players promptly in accordance with published terms and conditions.
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| - | * Promptly responds to complaints either by affiliates or by affiliates on behalf of their players.
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| - | * Accepts responsibility for compliance with the terms of the sponsor code of conduct.
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| - | However, affiliate programs are run by people, and people sometimes make mistakes, so GPWA sponsor affiliate programs may sometimes fail to comply with the code of conduct. Good affiliate programs act in an ethical fashion, take responsiblity for their mistakes, and work hard to ensure they are corrected. The GPWA operates independent forums for sponsor affiliate programs to create an environment where there is visibility around the interactions between affiliates and sponsor affiliate programs. This transparency enables affiliates to review the experiences of their peers and factor that information into considering whether they wish to work with a particular affiliate program. When evaluating whether a GPWA sponsor program is an affiliate program you would want to work with you should look at the comments of fellow webmasters made in the forum for the affiliate program to see if the program lives up to the commitment it has made as a sponsor program.
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| | ==Monitoring Affiliate Program Performance== | | ==Monitoring Affiliate Program Performance== |
