Bundled or not bundled...

Hi there - this is my first post and I am doing so in my capacity as a bingo affiliate, though I have now taken a back seat due to my new role as a casino affiliate manager (they hope that my skills as an affiliate and an ex operator will give me a greater understanding as to the true needs of an affiliate).

I own a small UK-facing affiliate site which generates traffic primarily through television. I only promote 8 brands and I push 40+ RMP's per month to the top brands on my site and about 3RMP to the least exposed!!

One of the affiliate programmes that I work with is Affiliates United through which I promote Ruby and William Hill. I have a hybrid deal, part CPA (which I have to pay out to my partners) and part revshare which lines my pocket.

When setting up the deal, i ensured that players from ruby and william hill are treated as seperate entities and that duplicate players are allowed. i.e. if a player is a RMP at Ruby, he can also be a RMP (real money player) at William Hill. In other words, it is as if I am dealing with two independent casinos which just happen to be part of the same affiliate programme.

So...having set the scene, I would like to hear some views on this:

• A negative net revenue on Ruby Bingo has cancelled out the positive net revenue on William Hill. How can this happen on "seperate" brands?
• The negative net revenue has clawed back the CPA side of the deal (on the net rev positive brand too!!)

I know through working with other brands that the above isn't the norm. i have emailed them, so will be interesting to hear what they have to say!!

Looks like AffUtd does in fact bundle based on what bullet point 1 reads.

Thank you for your reply - the title of my post was misleading.
I am interested to know if this has happened to anyone else who promotes aff utd...

They have bundled me where they specifically agreed not to...

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When setting up the deal, i ensured that players from ruby and william hill are treated as seperate entities and that duplicate players are allowed. i.e. if a player is a RMP at Ruby, he can also be a RMP (real money player) at William Hill. In other words, it is as if I am dealing with two independent casinos which just happen to be part of the same affiliate programme.

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1. Did you set up separate affiliate accounts for Ruby and William Hill in order to dissociate your payments, or?
2. Are your payments for the 2 brands paid out into a single account?

Also was there any understanding between yourself and the program that +ve/-ve revenue for one brand would not affect the other? Have you checked the T&C's regarding what it states about such situations?

If the answer is 2, I can almost predict what the program's response to your email will be.

Our program also represents 2 casinos and in cases where affiliates want their players & revenue to be tracked separately according to brand we go for 2 separate affiliate accounts as it saves a lot of trouble.

Thank you for your reply...

The latter actually...and I should imagine unfortunately.
I had made it perfectly clear to them that I would only sign up if the two brands are totally unrelated tho.
I also preempted the potential issue with negative revenue affecting my CPA payments and that was cleared up too, prior to promoting them.

Having said this, I assume they will direct me to their t's and c's lol.

Fortunately, in the first month when we converted 3 players from over 100 downloads, I shifted them down the site order a bit!!:evillaug:
Others were converting at 30%+ the power of untarnished TV players (as in players who come through TV rather than trannies) I guess...

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Originally Posted by Menofsnow

Thank you for your reply...

I had made it perfectly clear to them that I would only sign up if the two brands are totally unrelated tho.
I also preempted the potential issue with negative revenue affecting my CPA payments and that was cleared up too, prior to promoting them.

Having said this, I assume they will direct me to their t's and c's lol.

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In this case you have a perfectly legit point. I assume you kept the communication pertaining to the above conditions.

If that is the case, they cannot redirect you to the T&C's since there was a different deal agreed upon. It's a question of integrity.

On the other hand, I am taking example on my own program so there is no guarantee things will go as I stated.

I can only wish you very best of luck and hope everything works out fine for you.