Hi there - this is my first post and I am doing so in my capacity as a bingo affiliate, though I have now taken a back seat due to my new role as a casino affiliate manager (they hope that my skills as an affiliate and an ex operator will give me a greater understanding as to the true needs of an affiliate).
I own a small UK-facing affiliate site which generates traffic primarily through television. I only promote 8 brands and I push 40+ RMP's per month to the top brands on my site and about 3RMP to the least exposed!!
One of the affiliate programmes that I work with is Affiliates United through which I promote Ruby and William Hill. I have a hybrid deal, part CPA (which I have to pay out to my partners) and part revshare which lines my pocket.
When setting up the deal, i ensured that players from ruby and william hill are treated as seperate entities and that duplicate players are allowed. i.e. if a player is a RMP at Ruby, he can also be a RMP (real money player) at William Hill. In other words, it is as if I am dealing with two independent casinos which just happen to be part of the same affiliate programme.
So...having set the scene, I would like to hear some views on this:
- A negative net revenue on Ruby Bingo has cancelled out the positive net revenue on William Hill. How can this happen on "seperate" brands?
- The negative net revenue has clawed back the CPA side of the deal (on the net rev positive brand too!!)
I know through working with other brands that the above isn't the norm. i have emailed them, so will be interesting to hear what they have to say!!