Results 1 to 6 of 6
  1. #1
    Menofsnow is offline Public Member
    Join Date
    October 2010
    Posts
    14
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Question Bundled or not bundled...

    Hi there - this is my first post and I am doing so in my capacity as a bingo affiliate, though I have now taken a back seat due to my new role as a casino affiliate manager (they hope that my skills as an affiliate and an ex operator will give me a greater understanding as to the true needs of an affiliate).

    I own a small UK-facing affiliate site which generates traffic primarily through television. I only promote 8 brands and I push 40+ RMP's per month to the top brands on my site and about 3RMP to the least exposed!!

    One of the affiliate programmes that I work with is Affiliates United through which I promote Ruby and William Hill. I have a hybrid deal, part CPA (which I have to pay out to my partners) and part revshare which lines my pocket.

    When setting up the deal, i ensured that players from ruby and william hill are treated as seperate entities and that duplicate players are allowed. i.e. if a player is a RMP at Ruby, he can also be a RMP (real money player) at William Hill. In other words, it is as if I am dealing with two independent casinos which just happen to be part of the same affiliate programme.

    So...having set the scene, I would like to hear some views on this:


    • A negative net revenue on Ruby Bingo has cancelled out the positive net revenue on William Hill. How can this happen on "seperate" brands?
    • The negative net revenue has clawed back the CPA side of the deal (on the net rev positive brand too!!)

    I know through working with other brands that the above isn't the norm. i have emailed them, so will be interesting to hear what they have to say!!

  2. #2
    Chips's Avatar
    Chips is offline Private Member
    Join Date
    October 2007
    Location
    God's Country
    Posts
    3,618
    Thanks
    1,040
    Thanked 1,202 Times in 886 Posts

    Default

    Looks like AffUtd does in fact bundle based on what bullet point 1 reads.
    --
    "People who are unable to motivate themselves must be content with mediocrity." ~Andrew Carnegie~

  3. #3
    Menofsnow is offline Public Member
    Join Date
    October 2010
    Posts
    14
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default should have changed the title...

    Thank you for your reply - the title of my post was misleading.
    I am interested to know if this has happened to anyone else who promotes aff utd...

    They have bundled me where they specifically agreed not to...

  4. #4
    wagerjunction's Avatar
    wagerjunction is offline Public Member
    Join Date
    January 2004
    Location
    Mauritius
    Posts
    1,570
    Thanks
    279
    Thanked 273 Times in 222 Posts

    Default

    When setting up the deal, i ensured that players from ruby and william hill are treated as seperate entities and that duplicate players are allowed. i.e. if a player is a RMP at Ruby, he can also be a RMP (real money player) at William Hill. In other words, it is as if I am dealing with two independent casinos which just happen to be part of the same affiliate programme.

    1. Did you set up separate affiliate accounts for Ruby and William Hill in order to dissociate your payments, or?
    2. Are your payments for the 2 brands paid out into a single account?

    Also was there any understanding between yourself and the program that +ve/-ve revenue for one brand would not affect the other? Have you checked the T&C's regarding what it states about such situations?

    If the answer is 2, I can almost predict what the program's response to your email will be.

    Our program also represents 2 casinos and in cases where affiliates want their players & revenue to be tracked separately according to brand we go for 2 separate affiliate accounts as it saves a lot of trouble.
    Amy
    Affiliate Manager
    WagerJunction | Facebook
    [SIGPIC][/SIGPIC]

  5. #5
    Menofsnow is offline Public Member
    Join Date
    October 2010
    Posts
    14
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default

    Thank you for your reply...

    The latter actually...and I should imagine unfortunately.
    I had made it perfectly clear to them that I would only sign up if the two brands are totally unrelated tho.
    I also preempted the potential issue with negative revenue affecting my CPA payments and that was cleared up too, prior to promoting them.

    Having said this, I assume they will direct me to their t's and c's lol.

    Fortunately, in the first month when we converted 3 players from over 100 downloads, I shifted them down the site order a bit!!
    Others were converting at 30%+ the power of untarnished TV players (as in players who come through TV rather than trannies) I guess...

  6. #6
    wagerjunction's Avatar
    wagerjunction is offline Public Member
    Join Date
    January 2004
    Location
    Mauritius
    Posts
    1,570
    Thanks
    279
    Thanked 273 Times in 222 Posts

    Default

    Quote Originally Posted by Menofsnow View Post
    Thank you for your reply...

    I had made it perfectly clear to them that I would only sign up if the two brands are totally unrelated tho.
    I also preempted the potential issue with negative revenue affecting my CPA payments and that was cleared up too, prior to promoting them.

    Having said this, I assume they will direct me to their t's and c's lol.
    In this case you have a perfectly legit point. I assume you kept the communication pertaining to the above conditions.

    If that is the case, they cannot redirect you to the T&C's since there was a different deal agreed upon. It's a question of integrity.

    On the other hand, I am taking example on my own program so there is no guarantee things will go as I stated.

    I can only wish you very best of luck and hope everything works out fine for you.
    Amy
    Affiliate Manager
    WagerJunction | Facebook
    [SIGPIC][/SIGPIC]

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •