Income Access Updates to Clicks and Impressions

Just received the following from Income Access which is important to know.

We are excited to announce that we will soon be updating how we calculate and display unique clicks and impressions. These enhancements are designed to provide you with more accurate and timely data, empowering you to optimize your campaigns more effectively.

This update is scheduled to rollout on Tuesday, May 14th.

How will clicks and impressions be calculated?
• Clicks and impressions in our reports refer to unique clicks and impressions.
• Raw click and impression counts will still be available in the Adserving Report.
• Transitioning from our current 24-hour window, we'll adopt a 5-minute "unique" window for tracking clicks and impressions, enabling more precise analysis.
• Unique click/impression windows will be defined as 5-minute intervals, starting from 12:00:00 AM to 12:04:59 AM, and so forth.
o Examples:
▪ If a user clicks on an ad twice more than 5 minutes apart, it will be considered as 2 unique clicks.
▪ Similarly, if a user views an ad twice more than 5 minutes apart, it will be counted as 2 unique impressions.
• You may see an increase in clicks/impressions as a result of this change. This can be due to geographical click source, anonymization technologies, etc.
• Importantly, this adjustment will not impact sales/registration/install counts.

Seems this means that now a single user will be counted as two.

Single user reads a few articles, clicks twice has now become two people, if he happens to stick around 6 minutes.

Rick
Universal4

If bookmakers and casinos would also introduce such a "system" then I don't think anyone would be interested in offers other than CPAs anymore.

A user registers and bets on the Chelsea - Norwich match. The player receives, for example, €100 CPA. Then the user after 5 minutes remembers that he forgot to bet on field hockey yet and bets on St Louis - Anaheim Duck. He is treated as a second unique player and the affiliate receives another CPA. And so it goes on and on. This would be a really good solution.:joy:

Oh man, the amount of tomfoolery they could start pulling with that.. oof. Guess you could say they would get more, ah, impressive results right quick :D