It is cheap competition in the end of the day after all they want to be nice to Google and keep reporting other people especially the ones that are competent and competing with the top 10. Google promotes people to snitch on to others
I don't really want to repeat what everybody already repeats like get a good quality backlink's, Great Keywords etc because you already know that.
All I am trying to say that sometimes people in the top 10 do that and we can either sit here and complain or fight back. Perhaps collectively would be a better option. I am not sure in this case of course
