Tracking stats

Hi all, two questions;

How long do cookies last on people's computers when they click say - Paddy power? I ask because when we click one site's links and go to their free bet offer I see one amount, but the next day I see the generic free bet offer when I go direct to their site.

Also, what programs are you guys using to track stats to make sure the bookies are truly representing clicks at our end? I have Googleanalytics set up but I can't use that to track clicks on something can I?

Many thanks

Paddy power is only a session cookie which is pretty ridiculous..Other programs have 30-60 days & i'd definitely target them because if your traffic is targeted there is a chance that the user may return & you will be credited for the player.

I use my own private script but i'm sure something like prosper 202 could work (more designed for PPC campaigns) but i'd be careful with untrusted sources because they may be backdoored..Google analytics won't work for this.

thanks blendtec, much appreciated. I'll check out that prosper 202 thing too.

Can we get a list going here of cookie length's everyone? Are there any other tiny session cookies like Paddy Power?

I have been working on collecting that information, this is what I have so far:

Ace Revenue: lifetime
Affiliate Club: 365 days
Bet365: 45 days
Betfair: 40 days
Betfred: 45 days
Betting Partners: 14 days
BetVictor: 30 days
Blue Square: 30 days
Boylesports: Cookies expires as soon as browser closes
Gala Interactive: 30 days
Intertops: 30 days
Ladbrokes: 14 days
Live Casino Partners: 90 days
Paddy Power: Cookies expires as soon as browser closes
Red Returns: 30 days
Rewards Affiliates: 90 days
Roxy Affiliates: 30 days
SkyBet: 30 days
Unibet: 14 days
Wager Junction: 3 days
WBX: 30 days
William Hill: 3 days
You Win: 14 days

Hi anthony, thanks alot for this, very good of you.

Has anyone pushed different brands based on cookie length? And does anyone have a good strategy for getting cross product revenue out of paddypower? As is is you only get revenue from what people sign up on.

Also, Anthony, when I had a look at casinocity, I got a threat blocked warning from AVG, some linkscanner thing, halio something or other. hope that's helpful.

under 24 hours on my computer as I wipe them daily along with all browsing history

Mmm .. I have a Norton Utility that seems to periodically remove cookies too.

Anthony, that table is very good - but do you also have the information as to whether these programs are using first click / last click tracking methods?

It's all very well an affiliate program having a 30 day cookie, but if the cookie is overwritten whenever ANOTHER affiliate sends the player to the website (LAST CLICK) then unless the potential player actually bookmarks or types in the program website it will be whoever gets the last player affiliate click before signing up.

I suspect that this FIRST CLICK / LAST CLICK issue is behind a lot of "failure to track" reports - as often it is someone else who gets the credit - depending on the programs rules.

Yes, I do have the first/last cookie data on most of them. I am working on a more compressive list, I just posted what I had so far. I will get that data out as well.

Hi guys,

Just a quick note:
Unibet has 45 days standard cookie length for affiliate tracking (unless it is a specific acquisition campaign).

Hope it helps.
Would be lovely to se the consolidated list though.

Cheers
Dimitri

Quote:

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Originally Posted by Anthony

I have been working on collecting that information, this is what I have so far:

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Anthony are you planning to use that information here on the GPWA site, for example adding the cookie duration to the 'Details' page for each program listed at GPWA.

Hopefully by making that information more obvious, it could even result in some programs increasing the cookie duration since they may realize it's affecting affiliates' decisions to promote their brands.

Quote:

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Originally Posted by Leo

Anthony are you planning to use that information here on the GPWA site, for example adding the cookie duration to the 'Details' page for each program listed at GPWA.

Hopefully by making that information more obvious, it could even result in some programs increasing the cookie duration since they may realize it's affecting affiliates' decisions to promote their brands.

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that was my ultimate goal here alright leo. Paddy power on a session cookie is nothing short of a disgrace

Quote:

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Originally Posted by Leo

Anthony are you planning to use that information here on the GPWA site, for example adding the cookie duration to the 'Details' page for each program listed at GPWA.

Hopefully by making that information more obvious, it could even result in some programs increasing the cookie duration since they may realize it's affecting affiliates' decisions to promote their brands.

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Leo, that is exactly the plan. I will add the cookie information to the programs profile page. Looks like it will be after the holidays.

Brilliant info Anthony! Thanks very much :)

its pretty easy to examine the cookie data with firefox.

tools > options > privacy > show cookie button