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Thread: Tracking stats

  1. #1
    joert is offline Public Member
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    Default Tracking stats

    Hi all, two questions;

    How long do cookies last on people's computers when they click say - Paddy power? I ask because when we click one site's links and go to their free bet offer I see one amount, but the next day I see the generic free bet offer when I go direct to their site.

    Also, what programs are you guys using to track stats to make sure the bookies are truly representing clicks at our end? I have Googleanalytics set up but I can't use that to track clicks on something can I?

    Many thanks

  2. #2
    blendtec is offline Private Member
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    Paddy power is only a session cookie which is pretty ridiculous..Other programs have 30-60 days & i'd definitely target them because if your traffic is targeted there is a chance that the user may return & you will be credited for the player.

    I use my own private script but i'm sure something like prosper 202 could work (more designed for PPC campaigns) but i'd be careful with untrusted sources because they may be backdoored..Google analytics won't work for this.

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    joert is offline Public Member
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    thanks blendtec, much appreciated. I'll check out that prosper 202 thing too.

    Can we get a list going here of cookie length's everyone? Are there any other tiny session cookies like Paddy Power?

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    Anthony's Avatar
    Anthony is offline GPWA/APCW Program Director
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    I have been working on collecting that information, this is what I have so far:

    Ace Revenue: lifetime
    Affiliate Club: 365 days
    Bet365: 45 days
    Betfair: 40 days
    Betfred: 45 days
    Betting Partners: 14 days
    BetVictor: 30 days
    Blue Square: 30 days
    Boylesports: Cookies expires as soon as browser closes
    Gala Interactive: 30 days
    Intertops: 30 days
    Ladbrokes: 14 days
    Live Casino Partners: 90 days
    Paddy Power: Cookies expires as soon as browser closes
    Red Returns: 30 days
    Rewards Affiliates: 90 days
    Roxy Affiliates: 30 days
    SkyBet: 30 days
    Unibet: 14 days
    Wager Junction: 3 days
    WBX: 30 days
    William Hill: 3 days
    You Win: 14 days
    I am here to help if you have any issues with an affiliate program.
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  5. The Following 7 Users Say Thank You to Anthony For This Useful Post:

    foxtucker (19 November 2012), Leo (11 December 2012), mojo (15 November 2012), Puma (11 December 2012), sweetbet (12 December 2012), TheGooner (19 November 2012), universal4 (15 November 2012)

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    joert is offline Public Member
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    Hi anthony, thanks alot for this, very good of you.

    Has anyone pushed different brands based on cookie length? And does anyone have a good strategy for getting cross product revenue out of paddypower? As is is you only get revenue from what people sign up on.

    Also, Anthony, when I had a look at casinocity, I got a threat blocked warning from AVG, some linkscanner thing, halio something or other. hope that's helpful.

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    thebookiesoffers is offline Former Member
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    under 24 hours on my computer as I wipe them daily along with all browsing history

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    Mmm .. I have a Norton Utility that seems to periodically remove cookies too.

    Anthony, that table is very good - but do you also have the information as to whether these programs are using first click / last click tracking methods?

    It's all very well an affiliate program having a 30 day cookie, but if the cookie is overwritten whenever ANOTHER affiliate sends the player to the website (LAST CLICK) then unless the potential player actually bookmarks or types in the program website it will be whoever gets the last player affiliate click before signing up.

    I suspect that this FIRST CLICK / LAST CLICK issue is behind a lot of "failure to track" reports - as often it is someone else who gets the credit - depending on the programs rules.

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    Yes, I do have the first/last cookie data on most of them. I am working on a more compressive list, I just posted what I had so far. I will get that data out as well.
    I am here to help if you have any issues with an affiliate program.
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    Dimitri is offline Non-sponsor Affiliate Program
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    Hi guys,

    Just a quick note:
    Unibet has 45 days standard cookie length for affiliate tracking (unless it is a specific acquisition campaign).

    Hope it helps.
    Would be lovely to se the consolidated list though.

    Cheers
    Dimitri

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    Quote Originally Posted by Anthony View Post
    I have been working on collecting that information, this is what I have so far:
    Anthony are you planning to use that information here on the GPWA site, for example adding the cookie duration to the 'Details' page for each program listed at GPWA.

    Hopefully by making that information more obvious, it could even result in some programs increasing the cookie duration since they may realize it's affecting affiliates' decisions to promote their brands.

    Site reviews for bingo, online casinos, poker and bookmakers.

  15. #11
    joert is offline Public Member
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    Quote Originally Posted by Leo View Post
    Anthony are you planning to use that information here on the GPWA site, for example adding the cookie duration to the 'Details' page for each program listed at GPWA.

    Hopefully by making that information more obvious, it could even result in some programs increasing the cookie duration since they may realize it's affecting affiliates' decisions to promote their brands.
    that was my ultimate goal here alright leo. Paddy power on a session cookie is nothing short of a disgrace

  16. #12
    Anthony's Avatar
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    Quote Originally Posted by Leo View Post
    Anthony are you planning to use that information here on the GPWA site, for example adding the cookie duration to the 'Details' page for each program listed at GPWA.

    Hopefully by making that information more obvious, it could even result in some programs increasing the cookie duration since they may realize it's affecting affiliates' decisions to promote their brands.
    Leo, that is exactly the plan. I will add the cookie information to the programs profile page. Looks like it will be after the holidays.
    I am here to help if you have any issues with an affiliate program.
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    Brilliant info Anthony! Thanks very much

  19. #14
    slotplayer is offline Private Member
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    its pretty easy to examine the cookie data with firefox.

    tools > options > privacy > show cookie button

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