New Zealand launches online lotto

27 May 2008

NEW ZEALAND -- As reported by the New Zealand Herald: "Lotto has introduced an online version, expected to generate more than $7 million in revenue in its first year.

"New Zealand Lotteries' MyLotto website went online yesterday morning, and had had 1100 registered users by 6 o'clock last night.

"The site's income is expected to increase steadily as the new service took hold in New Zealand, NZ Lotteries chief executive Todd McLeay said yesterday.

"The site, developed over the past year at a cost of several million dollars, would keep up with changing consumer patterns and make it easier for infrequent Lotto buyers to purchase tickets, he said..."

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