Income Access donating money for completed surveys

10 December 2008

MONTREAL, Quebec -- (PRESS RELEASE) -- The leading provider of affiliate marketing solutions to the iGaming industry, Income Access, is conducting its second survey. The survey will collect information on iGaming affiliates and their preferences. An executive summary will be made available to all respondents, and Income Access will donate one dollar to the One Laptop Per Child (OLPC) Foundation for every survey completed.

"Having an understanding of our partners' needs is what has helped us become so successful, and we're looking forward to sharing that success with those less fortunate than us [by donating to OPLC]." said Nicky Senyard, CEO of Income Access. "As the market continues to evolve, so do the needs of our partners. This second survey will allow us to understand how the needs of affiliates continue to change, and what we can do to continue delivering the type of support they need to succeed."

The Income Access affiliate survey will be comprised of 28 questions and will run until Janurary 5th 2009. The affiliate marketing survey will measure how affiliates market their portals, gather analytics, and keep up-to-date with best practices. The survey will address how affiliates interact with new brands, collect information from the industry and the type of compensation models that they prefer to work with.

Affiliates who are interested in receiving an executive summary and having Income Access donate one dollar to OLPC for their efforts can take the survey here.

This survey follows-up on the one that Income Access conducted in July of 2008. In addition to gathering information on what support affiliates need most to succeed, it aims to document how the needs evolve alongside the industry. The July survey received a 72.3% response rate, and an executive summary of the results was distributed to participants.

"Income Access has always striven to set an industry example by focusing on relationships and gathering the necessary intelligence to build them," said Nicky Senyard, CEO of Income Access. "We work closely with affiliates to help them succeed, and provide them with the support and tools to do so. This survey will help guide us in better understanding what affiliates need most out of an affiliate network and the software that powers it."