Income Access well represented at Cheltenham

9 March 2009

MONTREAL, Quebec -- (PRESS RELEASE) -- Several Income Access partners are offering special promotions around the Cheltenham Festival. A prestigious horse racing event that runs March 10-13, 2009, the Cheltenham Festival offers an opportunity for sports betting affiliates to increase referrals through a variety of player promotions. Operators offering special promotions for the Cheltenham Festival include Centrebet, Ladbrokes, Victor Chandler, Canbet, and Sporting Index, giving players a variety of reasons to bet on this prestigious event.

"This event generates a lot of excitement in a short period of time, and represents and great opportunity for affiliates to generate extra revenues," says Nicky Senyard, Income Access CEO. "From special creatives to free bets, our partners are offering affiliate a variety of ways to capitalize on this prestigious event."

To help convert punters, Sporting Index offers new account holders a £300 bet. Affiliates will be able to earn £135 for each of these new accounts. This promotion from Sporting Index is a great incentive for players to set up an account for the first time.

Affiliates will also be able to promote free bets. Centrebet is offering players a £25 free bet for the Totesport Cheltenham Gold Cup Chase race, the most valuable race at the festival. Consisting of 22 fences over 5,331 metres, this race features a £475,000 purse. To benefit from the free bet, players need only enter the promotional code found on the Centrebet website.

VCbet and Canbet are both offering players best odds guaranteed. This means that if the official starting price pays higher than the player's fixed price, Canbet and VCbet will pay out the bigger odds. The player is guaranteed the higher price.

VCbet is also offering players happy hour specials and a Yankee free bet. If a player's horse falls, VCbet will refund your stake. Other attractive offers include bonuses for 10% forecasts and 20% tricasts. This wide variety of promotions is sure to generate traffic from interested players.

To reach out to punters, affiliates will also have access to specialized creatives. Victor Affiliates has developed a variety of Cheltenham Festival creatives to help affiliates refer players.

To inform players, Ladbrokes has dedicated an entire site to the 5-day long festival. There are photo galleries and videos, as well as updated records of trials, cards, and results, and details about the festival grounds.