(PRESS RELEASE) -- Today NeoGames have announced that they have supplied their white label services to Gaming Media Group to create a new scratch card brand, called 'ScratchcardHeaven' that compliments the company's existing gaming brands.
Gaming Media Group, are a leading European gaming operation company who manage one of Europe's largest online poker rooms called Pokerheaven.com and in addition operate Europe's biggest TV gaming network, 'The Poker Channel' as one of their subsidiary businesses. Among its popular brands are also BingoJoy and CasinoJoy. With NeoGames' white label services, Gaming Media Group have added a fourth, independent games brand.
Scratchcard Heaven will be fully operated by NeoGames who have created and localized a new and separate homepage with their extensive portfolio of over 40 interactive scratch card games. As part of the service, a new VIP club has been custom built and rebranded for Scratchcard Heaven members called Heaven's Stars.
Michael Labrecque, CFO of NeoGames, states:
"We are honoured and thrilled to be working with Gaming Media Group and are proud to have created Scratchcard Heaven. This is NeoGames' 5th partner, with whom we foresee enjoying a successful and profitable long term working relationship with."
Crispin Nieboer, CEO of Gaming Media Group also stated:
"We see the addition of ScratchcardHeaven.com as widening the appeal of our brand portfolio, responding to a growing demand for fun and easy to play games. We are pleased to partner with NeoGames to promote ScratchcardHeaven.com to our key European markets where we are already seeing some strong interest."