Tombola to sponsor primetime UK soap opera

14 October 2009

MONTREAL, Quebec -- (PRESS RELEASE) -- Tombola, the UK's number one bingo website, has just announced that from November they will be the new sponsor of Emmerdale in a deal brokered by ITV Sponsorship, ITV Regional Sales and All Response Media on behalf of tombola.

Emmerdale is one the UK's biggest TV programmes with over 6.5 million regular viewers. The sponsorship deal will run until the end of January 2011 and includes broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship at, interactive sponsorship, mobile interactive bumpers and licensing.

Phil Cronin, Chief Executive of tombola said: "Sponsoring Emmerdale, one of ITV's leading brands, is a significant opportunity for tombola. The show's reach, the affection in which it's held, and its values of drama, fun and community make it the ideal partner for the tombola brand. tombola is the biggest online bingo site in the country and with this sponsorship we hope to continue to build our community of players."

Bhavit Chandrani, Sponsorship Manager, ITV said: "Emmerdale is one of ITV's leading brands and one of the nation's favourite soaps. We are delighted to have tombola as sponsors until January 2011."

This is the perfect time to start promoting tombola, with Emmerdale's huge national reach and a viewer demographic that is very complimentary to online bingo. Affiliates are sure to benefit from the increased brand exposure the sponsorship will bring. tombola currently offers all new players a £25 Money Match offer which has a 35% conversion rate through the affiliate channel.

Affiliates of tombola can choose from a variety of revenue share or CPA commission structures. Affiliates on the revenue share structure can earn 35-50% of the revenue generated by their referred players while affiliates on the CPA can receive a compensation equaling £25-£35 per player. In addition to attractive commission schemes, affiliates of tombola will also benefit from exciting promotional, strong online and offline brand presence and quality customer support. Find out more about tombola's affiliate program!

The entire tombola affiliate program is powered by the Income Access affiliate marketing software. Completely branded and customised, the Income Access affiliate software offers operators the flexibility they need to create an affiliate marketing experience that reflects their brand. More information about the Income Access affiliate marketing software can be found on our website.

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