News

NeoGames launches Finnish scratch card brand

3 December 2009


(PRESS RELEASE) -- Today, NeoGames, global leaders and pioneers of the online scratch card industry, have announced that they provide LMA Gaming Ltd with fully managed white label services, www.NettiArpa.com, a localised online scratch card offering to target the Finnish market.

NeoGames have developed a custom-made scratch card brand which will include over 50 scratch games all localised and translated to meet the demands of its market audience.

NeoGames' new partnership with LMA Gaming Ltd will not only result in the growth of online scratch cards in the Scandinavian market, but will have great impact on the entry of a local scratch card brand into the Finnish Market.

Michael Labrecque, CFO at NeoGames, states:
"We are proud and excited of our new partnership with LMA Gaming Ltd. and consider the new venture a significant milestone for the Finnish market. Together with LMA Gaming Ltd. we're launching the first ever Finnish scratch card brand, and are convinced that together we will manage a successful and profitable brand."

Anthea Michael, Co-Director at LMA Gaming Ltd, stated:
"By partnering with NeoGames, we have been able to develop a dedicated scratch card product for Finnish players who have had a very limited choice of where to play until now. We are drawing on extensive years of industry experience and local knowledge of the Finnish gaming market to make Nettiarpa.com the next household brand.".